5 Ways to Interact with Reporters on Facebook
Facebook is crawling with reporters, editors, bloggers, and other members of the media. These people often use Facebook as a way to find sources, generate story ideas, connect with the communities involved with stories, share their stories, and so on. In other words, Facebook is an important resource f… Read more
How to Create a Media Kit
“Sure thing, I’d be happy to have a look at your company. Just send over your media kit,” says the interested reporter. Except, uh oh, as a small business owner, you had enough trouble getting your website designed. What’s this “media kit” the reporter is talking a… Read more
Make Room for the Press on Your Website
If you’re not archiving press releases on your company’s website, you might be missing out on valuable media coverage. Reporters increasingly rely on the Internet to conduct research on the issues and industries they cover. When they reach your site, it is important that they can quickly a… Read more