Little White Lies Can Lead to Big Problems in Public Relations

In the world of journalism, every so often a reader will send in a tip that is worth a reporter’s time. Usually the reader has uncovered something about a company or individual that isn’t quite right. And that discovery can turn into a public relations nightmare for the company or individual in question, especially if it involves lying. Let the following story be an example an example of how a little white lie can quickly snowball into the worst kind of publicity. (Read more…)

Bill Gates, PR Bankruptcy, and Your Last Dollar

“If I was down to my last dollar, I’d spend it on public relations.”
- Bill Gates, Microsoft Founder

Is your company or organization suffering from PR bankruptcy? Have you created or maintained goodwill with the media by proactively distributing at least one press release a quarter over the past few years? (Read more…)

Commencement

Around this time each year, students around the year are graduating from school and moving on in the world. High school students prepare for a summer of fun before they head off for college. University students, meanwhile, prepare for either the world of employment, or the world of graduate school. Regardless of what the next level is for these students, they will all be crammed into auditoriums or seated on folding chairs on lawns and forced to listen to commencement speeches. (Read more…)