PR Lessons From Baseball

Baseball may seem to have little to do with public relations; baseball haters may question whether they can learn anything from a game. But examining the various public relations disasters the sport has weathered over the years can teach us a number of things: how loose confederations of companies and organizations fail at the most basic level; how the consumer can be turned off by abhorrent behavior; and how the failure to capitalize on public relations opportunities — or contain public relations  disasters — can lead to catastrophe. It’s been said that baseball is a microcosm of life. Baseball has also served as a microcosm of the world of public relations. (Read more…)