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March 26, 2009
Here, There and Everywhere – Even Media Superstars Get Overexposed
Like many Americans, I watched President Barack Obama’s appearance on “The Tonight Show with Jay Leno” last week. I also watched his interview with “60 Minutes” this past Sunday, checked out his NCAA Men’s Basketball Championship Tournament picks on ESPN.com last week and listened to his press conference on Tuesday night. Over the past week, the President has been here, there and seemingly everywhere. That’s not necessarily a good thing. (Read more…)
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January 22, 2009
Actions Always Speak Louder Than Words
In the investing world, there’s a simple mantra that many people live by: Watch what they do, not what they say. My company tracks stock purchases and sales by executives and board members. If an executive publicly complains about his company’s stock price, owns only a nominal amount of stock, and then doesn’t buy shares, we’re dismissive of his pleas to the market to recognize what he perceives to be the true value of his company. We don’t care what the executive says; we just care what he does. (Read more…)
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December 18, 2008
The 2009 Public Relations Calendar
As we’ve done each year for the past several years, we’re publishing a “print and save” public relations calendar for the upcoming year. In this edition of PR Fuel, you’ll find calendar listings for holidays and observances, major political events and sporting events, as well as a list of anniversaries being marked in 2009. The purpose of the calendar is to ensure that public relations professionals are aware of important events that may drive the news cycle. The calendar is also a handy planning tool, allowing PR professionals ample time to get pitches and campaigns ready. (Read more…)
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December 3, 2008
The PR Winners (and Losers) of the ’08 Election Season
President-elect Barack Obama is a public relations winner. Senator John McCain is a public relations loser. Voters said so on election day. The 2008 U.S. election cycle had a number of PR winners and PR losers. Some were rather easy to identify immediately, even if the final outcome from this most recent round of governmental upheaval won’t be apparent for several years. (Read more…)