The Most Important Reason PR is Good for Your Business

We can talk about building a presence, or creating a brand for your business, or any other aspect of public relations until we’re blue in the face. In the end, though, there’s one thing about public relations that you can’t ignore. It’s the single most important reason public relations is good for your business. (Read more…)

The Biggest PR Myth of All: There’s No Such Thing as Bad Publicity

Long before I even got into the PR game, I’d always heard people say “there’s no such thing as bad publicity.” The theory is that as long as people are talking about you, it’s a good thing. Even if they’re saying awful things about you or your company, the publicity is supposed to still be good because your name is on the top of people’s minds, keeping you relevant. (Read more…)

The True Cost of Bad Publicity

It has been said that “there’s no such thing as bad publicity.” Looking around today, it’s clear that some companies still buy into this. (Read more…)

How to Get the Most Out of a Public Relations Job Change

Four of my best friends in the public relations business have recently started new jobs. Change can be exciting and challenging. No two public relations departments operate in the same manner, even if they have the same corporate parent. People and processes are different, and so are expectations. What flies in one office may not be acceptable in another. Regardless of the corporate culture, you can take some simple steps to help make the transition from one public relations job to another easier. Follow these steps, and you’ll better understand your job, the real expectations of your co-workers, and how you can improve your company’s public relations. (Read more…)

Three Public Relations Pitfalls to Avoid

1. The Friday Afternoon Bad News Press Release

For decades, the White House has used Friday afternoon as a time to release bad news to the media. The rationale is that the media is wrapping up a busy week, Saturday newspaper circulation and readership is lower than any other day of the week, and the public is just plain tired and ready to relax. The linchpin to this strategy has been the newspaper. Times, however, have changed. (Read more…)