There’s No Such Thing as Bad Publicity: The Biggest PR Myth of All

When a Boeing airplane’s door blew off mid-flight, when CrowdStrike crashed millions of computers worldwide, when Mattel accidentally linked children’s toys to adult websites—do you think these companies celebrated that media coverage? The enduring myth that “any publicity i… Read more

The True Cost of Bad Publicity

It has been said that “there’s no such thing as bad publicity.” Looking around today, it’s clear that some companies still buy into this. … Read more

Three Public Relations Pitfalls to Avoid

1. The Friday Afternoon Bad News Press Release

For decades, the White House has used Friday afternoon as a time to release bad news to the media. The rationale is that the media is wrapping up a busy week, Saturday newspaper circulation and readership is lower than any other day of the week, and the public is j… Read more