apple

July 21, 2010
Blaming the Customer is Never a Good PR Move

When things go wrong, most companies’ kneejerk reaction is to look for someone to blame. If you’re BP, you blame the contractor. Other times, you might blame another employee. The blame game is never a good idea. Customers don’t want to hear it. What they want is for your company to step up to the plate, take responsibility, and resolve whatever issue they’re having. (Read more…)
January 8, 2009
Apple’s Public Relations Balancing Act

Steve Jobs is alive. That much we know. But the health status of the co-founder, chairman, and chief executive officer of Apple, Inc. remains a mystery to many, especially those who believe Jobs and the company’s public relations department are not being completely honest. One thing is clear: Questions about Jobs’ health are not going away anytime soon. (Read more…)

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