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January 19, 2009
Public Relations: the Next Generation?

Big public relations departments, small companies on tight budgets, and boutiques looking to keep costs down — these are just some of the places that young and inexperienced employees can thrive in the world of public relations. Keeping costs low is important; sometimes that means hiring rookies instead of veterans. But without proper training, a public relations department risks destroying important relationships and endangering opportunities for publicity. Here are some tips for budding public relations reps and the firms that employ them. (Read more…)
March 6, 2003
Where Do I Pitch Now?

Was that the sound of another “new economy” magazine dying? It was, and the latest victim is Red Herring. (Read more…)

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