Mea Culpa for a Failed Press Release

In April 2003, I wrote a column entitled “Anatomy of a Failed Press Release” in which I ripped apart a press release I’d received from Bridges TV, a then yet-to-be-launched television network targeting American Muslims.

“Bridges TV may have a bright future, and I wish them the best of luck. But this press release was a bad way to start a relationship with the media. And if the most important thing in life is perception, the second most important thing is probably relationships,” I wrote last year.

Woe is me. (Read more…)