@Target Customer Service = Fail

At Target, I paid more and got less.
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The Public Relations Bookshelf: Some Reader Suggestions

Recently, we asked PR Fuel readers to email us with suggestions for informative, entertaining books on the world of public relations. Their suggestions should help you get started in building your PR library. (Read more…)

Online PR Page Tour Better Second Time Around

Last week, I stumbled upon the website of Kaydon Corp., a maker of ball bearings and industrial shock absorbers. The company is not very well-known, but it has a market capitalization of about $1.5 billion and it churns out more than $400 million in sales annually. Kaydon’s website, on the other hand, looks like it took all of ten minutes and $5 to create. (Read more…)

Ex-White House Flack’s Leap of Faith Backfires

Former White House Press Secretary Scott McClellan dominated the headlines for a brief window last week and racked up book sales.

On its release, McClellan’s book, “What Happened: Inside the Bush White House and Washington’s Culture of Deception,” promptly rocketed to #1 on Amazon.com’s Bestsellers list. The first advance press for the book didn’t hit until the previous evening, when Politico leaked details of the tome. (Read more…)

Online PR Page Tour Leaves Much to Be Desired

It’s been almost a year since I was active as a journalist, so I was surprised when a former colleague emailed me and asked me if I had a public relations contact at Amazon.com. (Read more…)