Provincialism Should Be a Dirty Word in Public Relations

New York is typically considered one of the most cosmopolitan places in the world when it can often be one of the most provincial. My friend Mike grew up in Brooklyn; from the bedroom of his house you can see the Empire State Building. Last week he asked me how to get to City Hall in Manhattan, which is at the foot of the Brooklyn Bridge. Provincialism can work against public relations efforts because it shines a light on attitudes and ideas that may be foreign to others or that play into stereotypes. A recent story in the Wall Street Journal provided an interesting example. (Read more…)