admission of guilt

August 15, 2011
How to Maintain Your Credibility During a PR Crisis

When you’re going through a PR crisis, your credibility is on the line. We live in an increasingly jaded society. People have been trained to believe the worst, and more times than not, they’re right to do so. After all, where there’s smoke, there’s usually fire, so if you find yourself embroiled in controversy, most people are going to take the “guilty until proven innocent” approach to your case. (Read more…)
January 18, 2008
The Seven Deadly Sins of Public Relations

In the promotion of your business through public relations, there are a number of “fatal” mistakes you can make that will kill or distort your coverage. Of these, there are “Seven Deadly Sins of Public Relations” that will ruin your chances of success, and probably lead to bad press. (Read more…)

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