Comments on: Social Networking Guilt: Five Reasons Why Email Newsletters Still Matter

By: Iris Simmons

Iris Simmons — Thu, 17 Sep 2009 23:19:26 +0000

Fabulous article! We are in the middle of re-constructing our website due to growth and maturity in the organization, and increase product and resource additions. Our quarterly newsletter has been the catalist to support our churches and readers during our growth, above other mediums.

I really enjoyed this and shared it with the entire team!

Keep sending such a valuable resource.

Sincerely,
Iris Simmons

Director of Marketing and PR, NFCOG, Inc.

By: Trish L

Trish L — Wed, 16 Sep 2009 13:18:54 +0000

What a great article. Thanks for the reminder – I live with social media guilt every day because as an SEO copywriter – I still embrace the older, tried-and-true versions of communication. Don’t get me wrong,I definitely think social media has its place, but appreciate this reminder.

I am currently running a 90-Day Content Marketing Challenge on my site – and would definitely like to include a link to this article when I get to the part about Newsletters.

Thank you for sharing!

Trish

PS You’ve also given me some great ideas/inspiration for couple of my small business customers.

By: James Dunn

James Dunn — Thu, 10 Sep 2009 04:19:00 +0000

Thanks for some excellent information here. Several of these points will definitely get some “mileage” in my next presentation to offline businesses. It’s funny, I didn’t expect it, but I’ve had some ask me if they should be on Facebook, Twitter, Plaxo, LinkedIn, etc. My answer has always been, “It depends on your reason for being there and what you want to accomplish with your business.” This can give me some meaty answers to go with my previously “starchy” ones. Hopefully this can help my business owners.

Thanks again for a great article.

By: Debbie Unterman

Debbie Unterman — Thu, 10 Sep 2009 03:53:12 +0000

Great info and it does ease my guilt – or I should say incompetence – at the new forms of communicating. I stick to a very basic email. The personal touch I add is photos. I get positive comments all the time that people love the pictures. They are beautiful and show people having fun using my product (a game I invented http://www.PlayClarity.com ). No one asks to leave my list, and I’ve never sent it to anyone who hasn’t given me their email and asked to be on it.

I may be reading into your words, but it seems palpable that I can “feel your pain” when you write “I have branched out to blogs, sequenced courses (autoresponders), and Twitter.”

I have taken enough courses to know that all the internet gurus and millionaires teach a method of collecting billions of emails – the one with the most is the richest – and most of them teach that you make more money if you send out a mailing every day (at least M – F).

I have to say, I have got such resistance to that in my gut. It feels like if you do that you have to think people are really stupid and they will never catch on that it’s all a numbers game. And if you buy then you’re just playing their game and proving it works. It seems to me that there has to come a day when it just won’t work on people anymore. Is everyone feeling that too, and they are just trying to milk the cash cow until it runs dry?

Or is this the future from here til eternity? Tell me it ain’t so. Do I just have too much integrity? Do I need to get over it?

By: jl scott

jl scott — Wed, 09 Sep 2009 23:30:40 +0000

Great article. There is absolutely no substitute for a good newsletter. It holds customers together and allows subscribers to feel like part of a group. I’ve done a weekly for over 10 years and still have responsive subscribers dating back to nearly the beginning.

By: Ruby Sweeting

Ruby Sweeting — Wed, 09 Sep 2009 18:37:46 +0000

I’m probably a little biased because I have aspirations about the successful use of the newsletter and this article puts the pin in what I already feel about the potential positive effect; I feel this is a great article and will continue to follow these releases. I am going to be following your Tweets and would be grateful for your comments on my biweekly newsletter, recently introduced. Thanks.

By: Dhyan Atkinson

Dhyan Atkinson — Wed, 09 Sep 2009 18:13:29 +0000

I have been getting your e-newsletters for awhile now (don’t know where I first heard of you or signed up) but it was today’s article that strongly caught my attention for the first time. I suspect a lot of us small business owners are both hugely overwhelmed by the new social networking venues and experiencing “social networking guilt” without having that phrase to pin down what we are feeling. I don’t know if you just coined this phrase but if you did – good job!

Dhyan
Satisfaction By Design, LLC

By: Clasificados Enlinea

Clasificados Enlinea — Wed, 09 Sep 2009 13:53:34 +0000

This article totally nailed it. It seems that everybody is acting just a “followers” hoping to fit in or simply waiting for the next big thing to happen and just continue following.

My daughter is almost 4, and I now planning to have her learn to write emails in the next 6 months. It seems old, but emails are probably the most formal way of communicating these days.

In my business I oversought the potential of newsletters for a while. Now newsletters are a standard provision when it comes to mobilizing the client base.

Clasificados,