I tried telling a client what good his press release format would do him but he did not listen. I sent the material on his art gallery opening anyway.

What we should have done was sent the follow-up package the next day that included various press clippings from the past couple of years, interview, photos…but some budgets just don’t allow it.

With some creativity a press release can provide all the information required. They just need some spin. Who is going to be there? What charity could benefit? Are any donations going to a media charity cause? Where donations can be accepted?

Yes, I cashed the cheque but never did work with the artist again.

Spectacular results to you and your staff.

Sincerely,

Joseph Poirier
Business-to-Business Writer
Canada