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February 18, 2010
What’s the Right Press Release Length?

Usually, when we talk about creating the perfect press release, we focus on crafting catchy headlines and avoiding silly grammar errors. But these aren’t the only elements required for a successful press release. And you might even argue that they aren’t the most important. So, what is? (Read more…)
February 17, 2010
Pissing Off the Wrong Customer in the Social Media Age

It’s always been said that an angry customer will tell far more people about their experience than a satisfied customer. Today, this is truer than ever before. That’s because we live in the social media age. This is the age where everyone has a voice, and pissing off the wrong customer can stir up a Twitstorm that can lead to hundreds of thousands of people hearing about a bad experience with your company. (Read more…)
February 16, 2010
Exposing the Top 5 Customer Service Myths

Excellent customer service is the cornerstone of most successful businesses. Without great service, you risk alienating your target audience and losing business to your competition. Everyone seems to know this, but why do so many businesses still provide poor customer service? Perhaps it’s because they’re buying into these customer service myths. (Read more…)
February 15, 2010
Top Tips for Proofreading Your Press Release

When you’re sending out a press release, you want to make sure it isn’t riddled with typos or grammar errors as mistakes undermine your credibility and make you look like an amateur. Admittedly, proofreading is one of my least favorite activities, but I have a few tips and tricks that make the process a little bit easier. (Read more…)
February 12, 2010
Using Customer Pain Points to Tell Your Story

You want to tell your story, but you just don’t know how. How do you grab the journalist’s attention and make them say “Wow, this is a story I have to cover!”? (Read more…)
February 10, 2010
Jersey Shore Shows That Controversy is King

On the night of its big premiere, Jersey Shore averaged 1.375 million viewers and a 0.8/2 A18-49 rating. It fared better with adults 18-34, earning a 1.2/4 rating/share. To translate: The ratings were low. Much lower than MTV expected. At the time, it appeared Jersey Shore would bomb. (Read more…)
February 9, 2010
Reputation Management: Dominating the Search Results for Your Company Name

Search engines have become a heavily used tool by consumers gearing up for a purchase. In fact, a study by Enquiro found that customers turn to search engines often for guidance during the buying process. Notice the percentage of customers who turn to search engines during various stages of the buying cycle. (Read more…)
February 8, 2010
When (Not) to Hold a Press Conference

If television and the movies are to be believed, press conferences are the backbone of the public relations industry. Every time a character in a movie makes good, he or she is often seen standing in front of microphones from the likes of the BBC and CNN while dodging rapid fire questions from reporters. But the operative phrase there is “in the movies.” (Read more…)
February 5, 2010
5 Tips for the Perfect Elevator Pitch

Whether you’re trying to interest a customer in your products/services or you’re trying to grab the attention of a reporter, having a strong elevator pitch is the key to your success. Like its name implies, an elevator pitch is a strong, concise pitch that you can deliver in the time it takes to share an elevator ride with a prospect. (Read more…)
February 4, 2010
How to Harness Twitter for Public Relations

When the micro-blogging site Twitter first appeared on the scene, few people knew what to make of it. It was a combination blog site and social network, and people quickly set out to find out how to leverage the hot new service. Fortunately for PR professionals, Twitter has proven to be an excellent avenue for public relations and even media relations. (Read more…)

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