The Oprah Winfrey Show
(noun)
1. (also known as Oprah) the highest-rated and longest-running daytime U.S. syndicated talk show. It is hosted and produced by Oprah Winfrey through her company Harpo Productions, Inc.
2. maker of dreams; the holy grail of public relations professionals, authors, entrepreneurs, and individuals seeking exposure for their products, books or services.

One of the most frequent questions we get at eReleases is, “Can you get us on Oprah?” (Read more…)

Journalists always know the holidays are upon them when they begin to receive pitches geared towards holiday-themed gift guides and such. Every year the holiday season seems to extend itself, so if you work in the public relations industry it’s best to start circulating your holiday-related pitches early in order to get the jump on the competition. The following tips should help public relations pros make the most of the hectic months before the holidays finally arrive. (Read more…)

Over the past few years, the trend has moved from newsletters to blogs to Twitter. It’s hard for companies to stay on top of what they’re supposed to be doing. If you open a business magazine or visit any marketing website, you will experience “social marketing guilt.” Everyone seems to be hyping the next big thing you should be doing. Trade publications show your competitors tweeting or having thousands of “friends” on Facebook. (Read more…)

It’s no secret that the fourth quarter is the most important time of the year for companies marketing to consumers. Holiday shopping can make or break many businesses; many analysts wait to see how a company weathered the holidays before determining its financial outlook. However, booming holiday business doesn’t just happen. It takes hard work through triangulated marketing, advertising, and public relations efforts. Unfortunately, many companies fail to address their public relations campaigns until it’s too late in the holiday season, missing what is probably the most cost effective way to promote their product or service. (Read more…)

I’ve been with email newsletter publisher iContact since December using the same list of approximately 12,000 subscribers. Well, a recent newsletter triggered some AOL unsubscribes in which AOL users find it easier to flag as spam than go through the effort to find an unsubscribe link. (Read more…)

I have seen press releases generate tens of millions of dollars in publicity $399 at a time. If you don’t believe me, just visit: http://www.ereleases.com/testimonials/

Why didn’t your press release do the same? The likely answer is that you gave up, perhaps even after a single press release. (Read more…)

It can’t be good to be Speedo right now. The company’s LZR Racer high-tech body suit has set swimming records and created buzz well beyond the competitive swimming community. (Read more…)

I sent an email yesterday welcoming customers of a company we just acquired. It included a staff photo welcoming these customers (see below). I followed up today with an email asking for customer feedback. I got it. (Read more…)

I tweeted about this earlier today (http://twitter.com/ereleases) and it bears a longer message about using celebrities in your PR efforts. Over the past couple of years, the newswire has been cracking down on clients that name-drop celebrities. (Read more…)

If you haven’t heard (http://twitter.com/ereleases), eReleases has been up to a lot: (Read more…)