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November 9, 2009
Don’t Let Holiday Merriment Ruin Your Press Release

Halloween has ended, the masks have been put away (hopefully) and the Yankees are still jumping around like little school girls. That can only mean one thing: the holiday trifecta (Thanksgiving, Christmas and New Years) is staring us squarely in the face. (Read more…)
November 5, 2009
7 Reasons Your Press Release Sucks

As a writer I’m constantly trying to learn from my own mistakes and the mistakes of other writers. That’s why I like to occasionally visit some of those free press release distribution websites. It’s unfortunate, but the vast majority of press releases on those sites flat out suck. Why? Because they usually make one or more of these common mistakes. (Read more…)
November 3, 2009
How to Master the Art of the Publicity Stunt

The art of publicity stunts dates back to 1929 when Edward Bernays, Sigmund Freud’s nephew, announced to the media that a group of women’s rights suffragettes would march in a Manhattan parade and light their “Torches of Freedom.” Once in front of the cameras the models lit up Lucky Strike cigarettes on cue, as Edward was employed by the American Tobacco Company. (Read more…)
October 22, 2009
10 Essential Tips to Press Release Success

eReleases Editorial Director Heather Fuller told me she was thinking about the model of Jiffy Lube’s 21-point signature service and whether a similar model could be applied to press releases. She came up with the following 10 essential tips that should be considered before sending your next press release. (Read more…)
October 14, 2009
PR Cartoon: Where PR, Current Events & Bad Taste Collide

British singer Leona Lewis is (Read more…)
October 13, 2009
Free Press Release Distribution Roundup

I get asked all the time if I can I provide a list of free press release distribution companies. Despite being antithetical to my business, which relies on reaching media directly by email and dedicated newswire feeds to newsrooms nationwide, I thought it would be worth venturing into this murky world to give you a comprehensive list of free press release websites. (Read more…)
Public Relations and Advertising

The application of public relations and the use of advertising are sometimes misunderstood, igniting a series of unanswered questions for companies needing to create awareness for themselves. (Read more…)
October 12, 2009
eReleases Featured by Adam Curry and John C. Dvorak

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eReleases’ Mickie Kennedy was the executive producer of the No Agenda podcast on Saturday, October 10, 2009. Click the player above to hear Adam Curry’s and John C. Dvorak’s comments.
October 6, 2009
WTF?? Free Press Release Distribution Head Scratcher

The concept of a free press release distribution service is a real head scratcher to most PR professionals because it removes “reaching the media” from the equation. Free press release websites are recommended by SEO professionals, webmasters and business owners for one reason: to get one-way links and traffic. A note of caution: the one-way links to your site are from a deep-linked page on the free press release website — not the homepage. (Read more…)
September 28, 2009
Online Press Release Myth - When Public Relations Equals SEO PageRank Voodoo

A phenomenon that his hit the press release world is the myth of the online press release as a SEO (Search Engine Optimization) vehicle. Reaching the media appears to be an afterthought. The goal of the online press release … well, no one agrees what is the goal of the press release, but SEO plays a part. (Read more…)

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