About 14% of small businesses fail due to poor marketing. In fact, 50% of small businesses only survive for at least five years. If you want to set your business up for success, you need to learn how to write a press release.

Press releases will help you generate brand awareness and website traffic. It can also help you control how consumers perceive your brand.

Not sure how to write a release? Here are the Read More

Recent research shows that 92% of marketers find content to be a valuable asset for their businesses. With press releases being an important facet of content output for many businesses, it’s important to know what they are – and how they differ from media alerts. In this guide, we lay out the key things you need to know when it comes to media alert vs. press release.

Once you know exactly what both Read More

Press Releases vs. News Releases

News release vs. press release: what is the variation between the two? Contrary to what many may believe, these terms aren’t actually interchangeable. As a business, knowing the difference between the two is key to your public relations marketing strategy. Read More

Over 90% of marketers say content is a valuable business asset. Meanwhile, nearly 80% of content marketers incorporate press releases into their content marketing strategies. Why write press releases, though?

Read on Read More

Press Release Distribution

Distributing press releases isn’t just a helpful marketing tool just for big-name celebrities or huge corporations. The truth is that most business owners could benefit from sending a release at the right time.

When a press release is used the right way, you can spread the word about new products and services, improve SEO, and even get a little local coverage. The trick to making it all happen is Read More

Nearly 80% of marketers are adding press releases to their content marketing strategies. Press release distribution can help you reach your target audience. You can boost brand awareness, website traffic, leads, and sales.

Not sure how to distribute press release materials? Here are a few tips that can help. Read More

Nearly 80% of content marketers already incorporate press releases into their content marketing strategies. A press release distribution  service can help your content appear on more outlets than ever before. Without press releases, however, you might struggle to reach customers online.

On the fence about finding a press release service this year? Here are a few benefits to consider first. Read More

Over 80% of marketers are actively investing in content marketing. In fact, 60% say content can help generate leads and demand. Content creation is the most outsourced content marketing activity among marketers, too. Read More

Press releases are published, on average, between 500 and 1,000 times per day on newswire services. Most of the time, local and national outlets will simply ignore most of these releases. So, for yours to gain coverage, it needs to tick all the boxes. Writing a great press release can be complicated though, and most media professionals start out by Read More

Earned media is the most long-lasting and credible media type in digital marketing. One tool that will give you a front foot in the world of earned media is a killer press release.

However, writing a well-crafted press release and ensuring it reaches the relevant media is not easy. You will need Read More