Comments on: Is a Press Release Your Best Public Relations Bet? http://www.ereleases.com/prfuel/is-a-press-release-your-best-public-relations-bet/ PR News, Views, & Stews Sat, 21 Nov 2009 14:55:54 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Beth http://www.ereleases.com/prfuel/is-a-press-release-your-best-public-relations-bet/comment-page-1/#comment-487 Beth Fri, 23 Oct 2009 20:41:18 +0000 http://www.ereleases.com/prfuel/?p=651#comment-487 As a former journalist and executive news producer I can say with certainty that a follow up call does work. But prfuel is correct - if your message doesn't make sense or has holes in it... or it doesn't fit with the proper publication or news medium then you will have bothered journalists. If you do your homework ahead of time then you have the best chance for success. As a former journalist and executive news producer I can say with certainty that a follow up call does work. But prfuel is correct - if your message doesn’t make sense or has holes in it… or it doesn’t fit with the proper publication or news medium then you will have bothered journalists. If you do your homework ahead of time then you have the best chance for success.

]]> By: prfuel http://www.ereleases.com/prfuel/is-a-press-release-your-best-public-relations-bet/comment-page-1/#comment-226 prfuel Wed, 10 Jun 2009 16:09:18 +0000 http://www.ereleases.com/prfuel/?p=651#comment-226 Sura, being delivered in the morning has little to do with need for follow up. What matters is the message. If your message is complete and answers the most obvious questions, you are much better prepared when distributing your press release. Regarding follow up of a press release over the phone, that is annoying and a wasted opportunity to pitch the media directly with your core message and then offer to send over the said press release if they don't have it in front of them. Putting them on the spot and asking if they had received your press release makes them defensive. Defensive journalists are not likely to write stories about your company/product/announcement. Sura, being delivered in the morning has little to do with need for follow up. What matters is the message. If your message is complete and answers the most obvious questions, you are much better prepared when distributing your press release. Regarding follow up of a press release over the phone, that is annoying and a wasted opportunity to pitch the media directly with your core message and then offer to send over the said press release if they don’t have it in front of them. Putting them on the spot and asking if they had received your press release makes them defensive. Defensive journalists are not likely to write stories about your company/product/announcement.

]]> By: Sura http://www.ereleases.com/prfuel/is-a-press-release-your-best-public-relations-bet/comment-page-1/#comment-224 Sura Thu, 04 Jun 2009 06:04:36 +0000 http://www.ereleases.com/prfuel/?p=651#comment-224 I think that following up via the phone after sending the press release is not prefered by journalists. If your press release has an important message or a a good story to tell, being delivered early in the morning to the right journalists (concerned in the story), it will be released without the need to follow up. Plus I know many journalist friends who keep complaining from PR agencies or Executives who keep calling them to follow up. In addition, it happened many times that they confirm the receipt of the press release and the release of it but on the second day we don't find it in any of the newspapers who have confirmed to release it. Media relations in my opinion can be done through many other ways other than following up on press release via the phone. What do you think? I think that following up via the phone after sending the press release is not prefered by journalists.

If your press release has an important message or a a good story to tell, being delivered early in the morning to the right journalists (concerned in the story), it will be released without the need to follow up. Plus I know many journalist friends who keep complaining from PR agencies or Executives who keep calling them to follow up. In addition, it happened many times that they confirm the receipt of the press release and the release of it but on the second day we don’t find it in any of the newspapers who have confirmed to release it. Media relations in my opinion can be done through many other ways other than following up on press release via the phone. What do you think?

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