We all know what happens to the best laid plans of mice and men. But it’s one thing to know that sometimes things DO fail versus making the difficult decision to nix a plan when it’s tumbling around you.
Public relations plans can take many hours and a lot of energy to create. When they go sour it just becomes that much more difficult to pull the plug. It’s human psychology – most people would rather watch a plan you’ve invested hundreds of hours in go down in flames before admitting failure!
But there’s something to be said about knowing your business so well that you know when something just isn’t working. Use this as an opportunity to grow your company’s identity.
Your PR plan is to rebrand as a company that focuses more on customer service rather than unique product. You’ve noticed sales are stagnating as of late and you hope this will turn things around.
After a few months, though, sales haven’t really gone anywhere, neither up nor down. Technically this plan hasn’t failed – but it hasn’t really succeeded either. Because of this you may not want to kill the plan.
This is exactly why it’s good to set goals. Without them you may confuse the continued stagnation with progress. However, if your goal was to improve business by 10% in the next 3 months, you know your plan isn’t cutting it and it’s time to change.
Don’t let these goals entirely dictate your PR, though. This could backfire and make you so paranoid you pull the plug after a short time. Give plans enough time to gain a natural rhythm or you may miss some great opportunities.
Hitting the Reset Button
On your phone you have two options of resetting – the hard reset and the soft reset. The soft reset reboots the phone after it gets locked up, fixing errors that have appeared. The hard reset is the more permanent solution, resetting everything to factory settings.
Your PR plan has these two options as well. Just because your initial setup isn’t working doesn’t mean the whole thing is kaput. When your phone locks up it’s usually because one app got stuck. In PR, one aspect (social media, press releases, etc.) could be the issue, and changing it could fix the whole plan.
So before you pull the whole plug, take a look at the individual parts of your public relations. If you can fix the real issue, you may only have to do a soft reset to save your business from going back to the drawing board.
Have you ever had to scrap a plan and completely start over?
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download your free copy of 7 Cheap PR Tactics for Success in Any Economy here: http://www.ereleases.com/7cheaptactics.html