http://www.ereleases.com/prfuel PR News, Views, & Stews Fri, 06 Nov 2009 02:09:41 +0000 http://backend.userland.com/rss092 en As a writer I'm constantly trying to learn from my own mistakes and the mistakes of other writers. That's why I like to occasionally visit some of those free press release distribution websites. It's unfortunate, but the vast majority of press releases on those sites flat out suck. Why? Because ... http://www.ereleases.com/prfuel/7-reasons-your-press-release-sucks/ The art of publicity stunts dates back to 1929 when Edward Bernays, Sigmund Freud's nephew, announced to the media that a group of women's rights suffragettes would march in a Manhattan parade and light their "Torches of Freedom." Once in front of the cameras the models lit up Lucky Strike ... http://www.ereleases.com/prfuel/art-of-the-publicity-stunt/ eReleases Editorial Director Heather Fuller told me she was thinking about the model of Jiffy Lube's 21-point signature service and whether a similar model could be applied to press releases. She came up with the following 10 essential tips that should be considered before sending your next press release. Is ... http://www.ereleases.com/prfuel/press-release-success/ British singer Leona Lewis is slapped at a book signing. Fortunately, she's fine ... but the media attention about the attack could boost book sales: a PR silver lining? http://www.ereleases.com/prfuel/pr-cartoon-current-events-bad-taste-collide/ I get asked all the time if I can I provide a list of free press release distribution companies. Despite being antithetical to my business, which relies on reaching media directly by email and dedicated newswire feeds to newsrooms nationwide, I thought it would be worth venturing into this murky ... http://www.ereleases.com/prfuel/free-press-release-distribution/ The application of public relations and the use of advertising are sometimes misunderstood, igniting a series of unanswered questions for companies needing to create awareness for themselves. When do you use public relations? Why should you advertise? The best answer on both topics is "It depends on what you're trying to ... http://www.ereleases.com/prfuel/public-relations-and-advertising/ eReleases' Mickie Kennedy was the executive producer of the No Agenda podcast on Saturday, October 10, 2009.  Click the player above to hear Adam Curry's and John C. Dvorak's comments. http://www.ereleases.com/prfuel/ereleases-featured-by-adam-curry-and-john-c-dvorak/ The concept of a free press release distribution service is a real head scratcher to most PR professionals because it removes "reaching the media" from the equation. Free press release websites are recommended by SEO professionals, webmasters and business owners for one reason: to get one-way links and traffic. A ... http://www.ereleases.com/prfuel/free-press-release-distribution-head-scratcher/ A phenomenon that his hit the press release world is the myth of the online press release as a SEO (Search Engine Optimization) vehicle. Reaching the media appears to be an afterthought. The goal of the online press release ... well, no one agrees what is the goal of the ... http://www.ereleases.com/prfuel/online-press-release/ Each year, the clock for getting out holiday-related press releases starts ticking earlier. Recent holiday seasons have proven to be ultra-competitive because of genuine fears that consumers would not be spending money like they had in the past. These fears push purchases back, causing retailers to discount more heavily in ... http://www.ereleases.com/prfuel/stress-your-value-in-holiday-related-public-relations/