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	<title>PR Fuel - Public Relations News &#38; PR Tips</title>
	<link>http://www.ereleases.com/prfuel</link>
	<description>PR News, Views, &#38; Stews</description>
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		<title>Seeking Press Coverage for Your Complicated Topic? Send a Fact Sheet</title>
		<description>You have a newsworthy topic, but it's a little more complicated than the annual Firefighter's Charity Picnic or the introduction of a new line of widgets. When a one page press release just won't be enough to do your story justice, but you're worried you'll turn reporters off from an ...</description>
		<link>http://www.ereleases.com/prfuel/press-coverage-fact-sheet/</link>
			</item>
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		<title>5 Ways to Determine Whether Your Story is Newsworthy</title>
		<description>You slaved for hours crafting the most informative, beautifully written, and concise press release to ever cross an editor's desk. But you wait, and wait, and still receive no calls from journalists or bloggers. You follow up with the newsroom and editors give you the brush off. You followed all ...</description>
		<link>http://www.ereleases.com/prfuel/determine-story-is-newsworthy/</link>
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		<title>10 Ways to Prepare for Public Relations Controversy</title>
		<description>Sometimes controversy rears its ugly head in your business. Whether you wake up one morning to unexpectedly find an unflattering story in the newspaper, or the trouble has been brewing for awhile, there are ways to make sure that you mitigate any public relations damage and see your company through ...</description>
		<link>http://www.ereleases.com/prfuel/prepare-for-public-relations-controversy/</link>
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		<title>Is it Time to Fire Your PR Agency?</title>
		<description>When's the last time you graded your PR firm? If it's been a while, the time to reassess their performance is now. See, too many companies blindly trust their PR agency to always do the right thing for their business. They assume the PR people are the pros, so they ...</description>
		<link>http://www.ereleases.com/prfuel/fire-your-pr-agency/</link>
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		<title>4 Signs Your Brand is Outdated</title>
		<description>Branding is something that a lot of companies seem to take the "set it and forget it" approach with. But times are always changing. Your business is changing, your customers are changing, and the way you communicate with one another is changing too. With that in mind, it only makes ...</description>
		<link>http://www.ereleases.com/prfuel/signs-brand-is-outdated/</link>
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		<title>How to Write a Killer Lead for Your Press Release</title>
		<description>The lead is one of the most important pieces of your press release. If it isn't strong, you'll lose the interest of your readers, and they won't waste any time reading the rest of your press release. As a result, your release won't get picked up, so you won't get ...</description>
		<link>http://www.ereleases.com/prfuel/write-killer-lead-press-release/</link>
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		<title>PR and SEO: A Match Made in Heaven?</title>
		<description>You may have recently heard the term Public Relations 2.0. If you haven't, you're probably shaking your head right now. In a nutshell, PR 2.0 is the process of using Web 2.0 methods like search engine optimization (SEO) as part of your company's PR push. The connection is intuitive. PR ...</description>
		<link>http://www.ereleases.com/prfuel/pr-seo-match-made-in-heaven/</link>
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		<title>Choosing the Target Audience for Your PR Campaign</title>
		<description>Imagine your client is an opera singer who has been lauded for excelling at a challenging role. Right now she's only famous inside her native country, but she has hired you to elevate her to worldwide fame. Or perhaps your company's India branch has been accused of labor violations, and ...</description>
		<link>http://www.ereleases.com/prfuel/target-audience-pr-campaign/</link>
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		<title>How to Be More Likeable in the Eyes of Journalists</title>
		<description>If you're likeable in the eyes of the media, you stand a better chance of getting coverage ... positive coverage. So, what does it take to get a journalist to notice and to like you? Here are some simple tips to get you started.


	 Show them you read their work ...</description>
		<link>http://www.ereleases.com/prfuel/be-more-likeable-in-eyes-of-journalists/</link>
			</item>
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		<title>Top 7 Branding Mistakes to Avoid</title>
		<description>Your brand is your company's personality. It's the promise of value that you make to customers. It's the thing that consumers either connect with and hang onto or reject and avoid for life.  

What can you do to build a brand consumers want to marry? You can start by ...</description>
		<link>http://www.ereleases.com/prfuel/top-7-branding-mistakes/</link>
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