http://www.ereleases.com/prfuel PR News, Views, & Stews Fri, 20 Nov 2009 11:27:21 +0000 http://backend.userland.com/rss092 en With the rise of social media, blogger relations are getting some serious press. That, and the fact that newspapers across the country are closing up their printing presses and publishing primarily online. What does that mean for those of us who conduct media relations for a living? Apparently, it makes us ... http://www.ereleases.com/prfuel/best-practices-blogger-relations/ There's no doubt that social media has made a huge impact on the world of PR. For companies looking to use social media to get the word out, there is no shortage of products and services that are billed as tools to gain exposure on blogs and social networks. One of ... http://www.ereleases.com/prfuel/is-the-%e2%80%9csocial-media-release%e2%80%9d-much-ado-about-nothing/ Al and Laura Ries said it best in The Fall of Advertising and the Rise of PR. They just didn't take into account the idea that social media would come along and obliterate the practice of traditional public relations as we know it. PR started out as ... http://www.ereleases.com/prfuel/rise-of-social-media/ There was once a shepherd boy who craved attention.  He grew bored and lonely tending his sheep every day, so one day he cried "Wolf!" All the villagers dropped everything they were doing and came running to help, only to find that there was no wolf at all. The next ... http://www.ereleases.com/prfuel/media-coverage-press-release/ You already know that a press release can increase your company's visibility and generate a buzz that can increase sales. What you don't know is what you should cover in your press releases. Well, I have some good news for you. I've come up with the ultimate collection of ideas ... http://www.ereleases.com/prfuel/press-release-topic-ideas/ Even the most carefully crafted news release, eagerly received by a reporter will not guarantee effective coverage for your cause, product or service. It can take time, patience and the careful nurturing of relationships to get to the point where the reporter picks up the phone or shoots off an ... http://www.ereleases.com/prfuel/connection-with-a-reporter/ If you work in public relations or a related field, HARO (Help A Reporter Out) is a free service that can yield a substantial return for a minimal time investment-if you play by the rules, that is. One slip-up could get not just you but your entire company booted from ... http://www.ereleases.com/prfuel/top-10-tips-using-haro/ When those outside the realm of public relations hear the term Search Engine Optimized (SEO) press release, more than head scratching ensues. Clients have often been heard murmuring, "What would I do with a SEO press release and who would I submit it to?" It's time to demystify how the ... http://www.ereleases.com/prfuel/demystifying-the-seo-press-release/ I am in the midst of hiring a writer/blogger to help provide content for PR Fuel. I placed an ad on problogger and have received more than 200 responses. In fact, I'm still working on the short list. I'm finding a lot of qualified writers who each bring something unique ... http://www.ereleases.com/prfuel/applying-for-a-writing-job/ You hope the strong news release you have worked so hard to polish will generate media interest and inquiries. But if it does, and if your spokespeople aren't prepared for the media, your best effort can get derailed in a hurry. Before a major news release is distributed, two meetings, lasting ... http://www.ereleases.com/prfuel/21-media-relations-dos-donts/