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March 31, 2009
Five Reasons to Use Blogs as Public Relations Tools

A post on Kevin Dugan’s Strategic Public Relations blog (http://prblog.typepad.com) recently caught my eye. Dugan discussed an article longtime online marketing genius B.L Ochman highlighting ten “examples of sites, campaigns, and companies that are crying out for blogs.” The article got me thinking, once again, about how companies are missing the blogging boat. To this end, I’ve come up with my own list of five industries that are not capitalizing on the public relations opportunities presented by blogs. My hope is that my ideas will perhaps help foster some creative thinking about how your company or clients can use blogs as effective public relations tools. (Read more…)
March 11, 2009
Show Me the Money - Funding Alternatives in a Down Economy

Despite the fact that the government has thrown hundreds of billions of dollars of taxpayer dollars at banks, many businesses are finding that credit markets are tight and in some cases virtually non-existent. Home-based, small and medium-sized businesses are being hurt most because they don’t have the currency - common or preferred stock, or debt - to raise cash. (Read more…)
March 9, 2009
Public Relations Tips: Dealing with Online Vandalism and Journalistic Fraud

I recently received a breathless call recently from a former colleague. My friend explained that an entry on Wikipedia concerning his company had been “vandalized” and that the company was scrambling to come up with new copy. Wikipedia is a wonderful resource, a starting point for daily research. (Read more…)
March 5, 2009
Faced on Facebook: Unintended Consequences of Social Media

My friend, whom I love dearly, believes she is the most unphotogenic person in the world. I beg to differ and when I tell her so, I offer up my own photographic evidence. It matters not; she scurries away when a camera is in sight and went so far as to vet her best friend’s wedding photos to ensure that only the best photos made it onto a photo-sharing website. Last week, my friend was very upset with me. (Read more…)
February 19, 2009
Are Press Releases Considered Spam?

A PR Fuel reader writes: “With the CAN-SPAM Act in place, does a massive press release email blast to the media constitute spam? (Read more…)
February 13, 2009
Trendspotting

After recent conversations with public relations professionals, journalists and others in the business world, I’ve identified the five trends that people say will help you get the ink you’ve been looking for - or that will help you better understand how the ground under public relations continues to shift. (Read more…)
February 9, 2009
Public Relations and Blogs: A “How to Deal” Primer

PR giant Edelman and market research firm Inteliseek released a white paper entitled “Trust MEdia: How Real People Are Finally Being Heard — The 1.0 Guide to the Blogosphere for Marketers & Company Stakeholders” (Read more…)
February 5, 2009
The Importance of Consistent Style Guides for Your Web Site

Design consistency is a must in print communications. But consistent style guides for web sites are as important as they are for an organization’s print publications and advertising materials. In addition to assuring grammatical and syntactical consistency for your web site’s text-based information, web style guides should include rules on technical aspects of the medium that affect usability and visitor satisfaction. Here are some things to consider when trying to develop a web style guide. (Read more…)
February 3, 2009
Escape the Blogalanche: Make Your Blog a “Must Read”

It’s almost hard to believe that a little less than a decade ago, you could actually keep up with the blogosphere. In the years between the dot-com bust and the Web 2.0 explosion, you could count the number of blogs devoted to, say, music or movies on one or two hands. A few years ago, as blogging exploded across the Internet, many companies saw an in-house blog as a cheap and easy way to promote their businesses. (Read more…)

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