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November 22, 2011
The Social Media Thanksgiving Feast
Thanksgiving today is often seen as “Christmas light,” but back when I was a kid it was its own, unique holiday. And besides getting to see family and play football in the backyard amongst the colorful leaves, the best thing about it was all the delicious food! (Read more…)
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November 7, 2011
Should You Be Using PPC for PR?
When it comes to managing the public perception of your brand online, what are usually the hot topics? Social Media? Search Engine Optimization? I’d say those are the top two. But what about PPC? (Read more…)
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November 3, 2011
5 Things You Probably Didn’t Know About LinkedIn
It’s the little social media website that could! LinkedIn has been around way longer than you probably realize, but only recently has it experienced success. Now, everyone who’s everyone uses it. But how much do you know about the premiere professional social media website? (Read more…)
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October 25, 2011
How to Promote Your Social Media Campaign Offline
Social media: it’s the best way to promote yourself online. But is it only online? (Read more…)
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October 18, 2011
What Google Hangouts Can Do to Your Business
Although Facebook is getting all the attention right now due to its recent and upcoming changes, there is still a lot of information to mine from Google Plus. Namely, its Hangout feature is one of the most interesting features to be found on social media today. Of course, that may just be hyperbole, but I’ll try to prove it’s not. (Read more…)
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October 14, 2011
How to Capture the Facebook Timeline Market Early
Because Facebook’s big redesign, “Timeline,” hasn’t officially been released yet, you still have plenty of time to plan how you can take advantage of this “life organization” feature for your business. While Facebook users will initially balk at the big change and threaten to leave, eventually they will settle down and work with what they’ve been given. This is where you step in. (Read more…)
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October 12, 2011
5 Tips for Creating a Killer Infographic
Recently, I discussed some of the reasons I feel infographics make for great press releases. They also work for blog posts, marketing pieces, linkbait, and more. (Read more…)
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October 11, 2011
How to Foster an Online Community
Social media isn’t just about gathering as many customers as you can, like little prizes. It’s about establishing and maintaining a community. It’s one thing for a zillion people to click “Like” on your company’s page, but if they aren’t buying your products, who cares? (Read more…)
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October 10, 2011
Coupons as PR
It’s the age old question: can coupons be used as a public relations tool, or are they firmly in the marketing camp? Business experts have argued about this for ages, and the influence of the Internet hasn’t exactly helped settle the score. (Read more…)
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October 7, 2011
10 Easy Ways to Promote Your Facebook Page
Having a hard time building a following for your company on Facebook? You’re not alone. Here are 10 easy tactics you can start to use right now to promote your Facebook page and grow your network. (Read more…)