1. January 16, 2012

    10 Social Media Predictions for 2012

    It’s no secret that social media is more important to business (not to mention everyday life) than ever before. But can it continue to grow and morph or will it eventually get pushed to the side in favor of the next big thing? Here are our top ten predictions for social media in 2012. (Read more…)

  2. January 13, 2012

    Can Google Plus Stand the Test of Time?

    Reports constantly go back and forth: either Google Plus is a tremendous failure or it has changed the face of social media forever. I’m more interested in the long-term stability of the platform, as Plus can easily go either way. Google has already seen the demise of a few social media experiments in Wave and Buzz (though I think Wave got a bad rap), so naturally users are skeptical to Plus’s ability to stick around. (Read more…)

  3. January 5, 2012

    Building Your Social Media Team

    Looking to finally usher your company into the age of social media? To do so, you’d best be served by putting together a social media team. While it may sound like a bit of a daunting task, these pointers can help simplify the process and get you active on Web 2.0. (Read more…)

  4. December 29, 2011

    5 Social Media New Year’s Resolutions

    We’ve all got our New Year’s resolutions – lose weight, be more active, save more money – but not all resolutions are for personal gain. Sometimes it’s good business to have a few resolutions for your company, as they give you something to shoot for during the year. (Read more…)

  5. December 21, 2011

    Bring Your PR Campaign In From the Cold

    Baby, it’s cold outside. And while you’re able to put on a warm sweater, scarf, and mittens to warm yourself up, your PR campaign can’t! At least, not in any literal sense – there are more figurative articles of clothing you can dress it up in so it doesn’t feel the chill of winter. (Read more…)

  6. December 20, 2011

    A Simple Checklist for Determining Who to Follow on Twitter

    We’ve all seen them – those Twitter users that follow thousands upon thousands of people. But what for? What’s the point in following all these people when the majority of them don’t even follow you back? Not to mention, half of them are probably spamming bots that could even pose a risk to your Twitter account!  (Read more…)

  7. December 14, 2011

    20 PR Twitter Accounts to Follow

    Looking for informative public relations related Twitter accounts to follow? Check out these 20 interesting and expert people for a daily (and sometimes constant) dose of information. Also, check out my original 30 PR Experts You Should Follow on Twitter. (Read more…)

  8. December 8, 2011

    6 Easy Ways to Get More Blog Traffic from Twitter

    Everyone has a blog. But NOT everyone has traffic. One of the best ways to ensure that your blog isn’t an online cemetery for content is to share on Twitter. Here are 6 simple ways you can use this powerful social media tool to your blogging advantage. (Read more…)

  9. December 7, 2011

    7 Reasons Your Facebook Page Isn’t Generating Interest

    As you know, everyone is on Facebook. Which means it must be the perfect avenue to reach out to potential clients, right? Well, it can be. But let me assure you that it isn’t as easy as it sounds. A lot of things have to fall in line for people to stop and hit that “Like” button. And even then, you have the arduous task of holding their attention. (Read more…)

  10. November 30, 2011

    5 Signs You’re a Twitter Bonehead

    Twitter has proven to be a great tool for companies to engage the public and build their brand. On the flip side, it has also shown itself to be perfect for people and businesses to make fools of themselves and kill their public perception. Who’d have thought you could prove yourself to be a complete Twitter bonehead and ruin your brand in 140 characters or less? (Read more…)

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