1. May 26, 2010

    Statistics Highlighting the Importance of SEO Press Releases

    In the past, we’ve touched on the subject of optimizing your press releases for the search engines. As press release distribution has shifted steadily toward an online activity and with more companies placing news rooms on their websites, it’s become increasingly important to optimize your press releases to drive more search engine traffic and to attract targeted customers. (Read more…)

  2. May 19, 2010

    7 Ways to Push Negative Search Results Off the First Page

    Online shoppers have become pretty smart. Before making a purchase with a new company, many shoppers will perform a quick Google search of the company to make sure they’re legitimate. Most people won’t go past the first page of the search results, so it’s those top 10 results that are most important. (Read more…)

  3. April 6, 2010

    The Dos and Don’ts of Optimizing Your Press Release

    As press release distribution has shifted from an offline to an online activity, a growing number of marketers are realizing the potential press releases have for increasing a company’s search engine presence. Simply put, SEO and press release writing go hand in hand these days. (Read more…)

  4. March 22, 2010

    Are Multimedia News Releases the Future of PR?

    Multimedia news releases serve as a comprehensive resource for giving journalists detailed information about a story and for engaging consumers. These news releases can contain embedded (and downloadable) video, images, links, audio, social bookmarking, and more. Many PR experts and journalists believe multimedia news releases are quickly replacing the traditional press release, and some bloggers and journalists are even saying traditional press releases are already dead. (Read more…)

  5. March 10, 2010

    PR and SEO: A Match Made in Heaven?

    You may have recently heard the term Public Relations 2.0. If you haven’t, you’re probably shaking your head right now. In a nutshell, PR 2.0 is the process of using Web 2.0 methods like search engine optimization (SEO) as part of your company’s PR push. The connection is intuitive. PR pros want their product, company or cause to appear in as many places as possible. SEO experts want optimum placement on page one of search engine websites like Google, Yahoo! and Bing. Both want this placement to attract attention. So how do PR pros apply the principles of SEO to online press releases? (Read more…)

  6. February 9, 2010

    Reputation Management: Dominating the Search Results for Your Company Name

    Search engines have become a heavily used tool by consumers gearing up for a purchase. In fact, a study by Enquiro found that customers turn to search engines often for guidance during the buying process. Notice the percentage of customers who turn to search engines during various stages of the buying cycle. (Read more…)

  7. December 17, 2009

    10 Essential Ingredients for a Successful Blog

    Why do some blogs have thousands of subscribers and a high volume of traffic while others can’t seem to attract a single comment? Sometimes, it can be difficult to put your finger on what exactly it is that makes one blog wildly successful and another, well, unsuccessful. (Read more…)

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    Our Clients Say It Best

    "Dear Mickie: ... we didn't expect bells and whistles the first time out of the gate. What we did get were a major ... radio interview and an invitation for our author to address a session at the University of Bridgeport ...

    The first is something we can leverage to get other radio interviews, and the second is the kind of professional tribute that would not have been possible if we had solicited it ..."

    - Patricia Horan, Editor and Publisher, The Round House Press


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