1. May 23, 2011

    A Few Simple Rules for Link Building with Press Releases

    One of the main ranking factors used by Google and other search engines is the number of links a website has pointed at it. The more back links from quality websites your site has, the higher it should rank for the keywords you’re targeting. (Read more…)

  2. April 28, 2011

    How Google’s New Page Rank Algorithm Benefits PR Pros

    Did you have your algorithms and SEO all figured out for Google? Too bad, it’s all changed, if you haven’t heard. Of course, Google changes their formulas and algorithms all the time to keep up with user trends. However, this change is destined to be a big one, and, for once, it’s positive news for all us PR pros out there. How does it really benefit us? (Read more…)

  3. March 3, 2011

    7 Local Search Marketing Tips for Dominating Your Region

    The internet has long been touted for the opportunity it provides for businesses to reach customers all across the world. But what can it do for companies who don’t have global aspirations but just wish to dominate in their own backyard? Can you use search marketing to drive foot traffic to your local business and make sure you show up in the search results when people in your area need your products and services? (Read more…)

  4. February 25, 2011

    Google Places 101

    Is your business using every possible Web 2.0 tool out there to get ahead? Yeah, right! That’s impossible, time consuming, and worse – what happens if you invest your time in a fly-by-night tool? Fortunately, this little company called Google something-or-other seems like it’s going places. And one of those places is … Google Places! (Read more…)

  5. October 19, 2010

    10 Best Free SEO Tools You Should Be Using

    The right tools can change everything about your SEO campaign. With good tools, you can more closely monitor your rankings, easily find the right keywords, track your links, and compare your websites to the competition. While there are many expensive SEO tools out there, you’ll be happy to know there are also countless free SEO tools that perform a variety of useful functions. (Read more…)

  6. October 5, 2010

    What To Do After Your Website Has Been Penalized By Google

    The other day, we discussed some of the most common reasons Google penalizes or bans websites. At the end of the post, I mentioned I’d offer some advice on what you can do if your website has been penalized by Google, so that’s what we’re going to talk about today. (Read more…)

  7. October 1, 2010

    4 SEO Mistakes That Can Get You Penalized By Google

    For many businesses, Google is their best source of business. When your site is optimized for the search engines, you can attract quality traffic 24/7, giving your business more leads and more sales. That’s why it’s so critically important to make sure your website never gets penalized or banned by Google. Because if that happens, you get dropped from the search results. And if that happens, you can say goodbye to all of those leads and sales you got from searchers. (Read more…)

  8. September 29, 2010

    Metrics for Measuring the Success of Your Online Press Releases

    With online press release distribution still remaining a powerful tool for generating buzz and increasing search engine rankings, more and more companies are looking for ways to track the effectiveness of their press releases. Sure, your press release distribution company likely offers you some level of analytics, but it’s also helpful to track your own metrics so you can get the full story. (Read more…)

  9. September 28, 2010

    Do You Have All Your Marketing Eggs in One Basket?

    I recently came across an article in Inc. magazine about a company (flower shop) who was penalized by Google because their SEO company was buying links on their behalf. Thanks to the SEO company’s indiscretion and shady tactics, the flower shop’s website, which had built up top rankings for valuable keywords, was now temporarily excluded from the search results. The bad part? Google traffic was the source of 80% of the company’s revenue, and just like that, it was gone. (Read more…)

  10. September 10, 2010

    Google Instant Brings Out Ridiculous SEO Alarmists

    When Google launched its latest search feature, Google Instant, marketers immediately began questioning its potential impact on SEO. In case you’ve yet to see it, Google Instant shows results for search queries as soon as you begin typing. Think of it as predictive search taken a step further. Now, searchers can have the information delivered to them before they’ve even finished typing their query. (Read more…)

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