Publicity Tips

December 30, 2009
Everything You Need to Know to Nail Your Media Interview

Media interviews are double-edged swords. On one hand, if you perform well during your interview, you can enjoy the benefits of increased exposure, enhanced credibility, and more future interviews. On the other hand, a poor performance during a media interview can diminish your credibility and damage your brand. (Read more…)
December 17, 2009
A Year-End Public Relations Checklist

The end of the year is a good time for those in the public relations industry to take stock of their successes and failures over the previous 12 months. The following checklist is designed to help PR folks tout their successes, assess their weaknesses, and develop effective strategies for the forthcoming year. (Read more…)
December 16, 2009
Pay-for-Play PR – Is the Gamble Worth It?

Pay-for-play or pay-for-performance PR is a tempting proposition. It’s akin to lottery and casino come-ons, filled with the promise of winning the big jackpot. Only the jackpot here is landing a story placement in a major media outlet. (Read more…)
December 9, 2009
Public Service Announcements (PSAs) as a PR Tool

If you watch TV, listen to the radio or read a newspaper, you have seen and heard a public service announcement (PSA). (The phrase “the more you know” should ring a bell.) (Read more…)
December 8, 2009
The Dos and Don’ts of Handling Customer Complaints

The way your company responds to customer complaints goes a long way to shaping how the public perceives you. Just look at my previous post: @Target Customer Service = Fail. (Read more…)
December 3, 2009
Earning Media Coverage Always Trumps Wanting Media Coverage

The big difference between people who get media coverage and those who don’t is that those who do have something to say that others (their target audience) are interested in. There is a very common tendency – we all suffer from it – to assume that if we’re interested and excited about what we have to say, others will certainly be too. Well, sometimes they’re not. (Read more…)
November 17, 2009
How Not to Get Media Coverage With Your Press Release

There was once a shepherd boy who craved attention. He grew bored and lonely tending his sheep every day, so one day he cried “Wolf!” (Read more…)
November 16, 2009
The Ultimate Collection of Press Release Topic Ideas

You already know that a press release can increase your company’s visibility and generate a buzz that can increase sales. What you don’t know is what you should cover in your press releases. Well, I have some good news for you. (Read more…)
November 12, 2009
Top 10 Tips for PR Success Using HARO

If you work in public relations or a related field, HARO (Help A Reporter Out) is a free service that can yield a substantial return for a minimal time investment-if you play by the rules, that is. One slip-up could get not just you but your entire company booted from HARO. (Read more…)
November 3, 2009
How to Master the Art of the Publicity Stunt

The art of publicity stunts dates back to 1929 when Edward Bernays, Sigmund Freud’s nephew, announced to the media that a group of women’s rights suffragettes would march in a Manhattan parade and light their “Torches of Freedom.” Once in front of the cameras the models lit up Lucky Strike cigarettes on cue, as Edward was employed by the American Tobacco Company. (Read more…)

« Previous Page

Everything You Need to Know to Nail Your Media Interview

A Year-End Public Relations Checklist

Pay-for-Play PR – Is the Gamble Worth It?

Public Service Announcements (PSAs) as a PR Tool

The Dos and Don’ts of Handling Customer Complaints

Earning Media Coverage Always Trumps Wanting Media Coverage

How Not to Get Media Coverage With Your Press Release

The Ultimate Collection of Press Release Topic Ideas

Top 10 Tips for PR Success Using HARO

How to Master the Art of the Publicity Stunt

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