1. February 2, 2010

    The Dos and Don’ts of Press Release Writing

    When you send out a press release, you’re competing with hundreds, maybe even thousands, of other press releases. How can you cut through all this clutter to separate yourself from the pack? Well, like the old saying goes, “Content is king.” (Read more…)

  2. January 29, 2010

    8 Ways to Look Like a Blogging Noob

    Thousands of new blogs pop up every day. Because I’m constantly being asked to check out new blogs from friends and colleagues, I’ve started to notice that most new bloggers tend to make the same mistakes. These are the 8 mistakes that just scream “I’m a blogging noob!” If you want to gain the respect of your audience, avoid doing these 8 things. (Read more…)

  3. January 25, 2010

    7 Tips for a Better Pitch

    Successful PR people know that pitching is a science. If you want reporters to give you the time of day, you have to know the best tactics for grabbing their attention and selling them on your story. (Read more…)

  4. January 22, 2010

    The Fine Art of Follow Up in Public Relations

    What’s the difference between getting your press release covered by national news and getting it tossed in the circular file? What about the difference between attracting 100 reporters to your press conference and attracting zero? (Read more…)

  5. January 21, 2010

    The Tony Soprano Guide to Public Relations

    I have a confession to make. I’m kind of a Sopranos junkie. I’ve watched every episode many times over, and if I come across it while flipping through the channels, I’ll stop what I’m doing to watch. So, the other night while watching the “Pine Barrens” episode, it hit me: Tony Soprano is a master at PR. (Read more…)

  6. January 19, 2010

    Why Should PR Pros Use Media Monitoring?

    When a Fortune 500 company, government agency, startup, nonprofit, or public relations pro wants to know what’s being said about them in the news, they turn to a media monitoring service. (Read more…)

  7. January 15, 2010

    7 Habits of Highly Effective PR Magnets

    PR Magnets. They’re the people who always seem to be successful in getting major media coverage for their clients. While some bitter PR pros like to call PR magnets “lucky”, the truth is it’s no coincidence that these guys (and gals) are able to get good coverage time and time again. (Read more…)

  8. January 12, 2010

    PR Measurement Tips to Grade Your Campaign’s Performance

    Is your PR campaign actually working? Do you even know the answer? Have you or your PR agency been tracking the results? (Read more…)

  9. January 7, 2010

    How to Build Your List for Email Marketing

    Before we talk about building a list for your email marketing campaign, consider these statistics: (Read more…)

  10. January 4, 2010

    5 Reasons Your DIY PR Campaign is Failing

    With the economy forcing many businesses to cut costs wherever possible, a growing number of companies are stretching their dollar by handling their own PR rather than hiring a firm. And while you can certainly be successful with DIY PR, it’s almost always challenging. (Read more…)

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