Publicity Tips

September 9, 2010
How to Pitch to Talk Show Producers

We all know that landing a five minute segment on Oprah or the Today Show can be a life changing experience. But how do you go about getting on a talk show in the first place? (Read more…)
July 29, 2010
Does My Company Really Need a Media Kit?

Most PR pros have seen their fair share of media kits. Some are elaborate and impressive, while others are little more than some flyers and documents stapled together. These bundles, which often come in folders or even clunky three ring binders, are handed out by companies to the press in order to provide all the pertinent background information and recent news on a company. They may include the company’s specs, its key people, its financing, high quality photos, press releases about various aspects of the company, and even information on pricing and competitors. But are they really necessary? (Read more…)
July 28, 2010
How to Avoid the “Greenwasher” Label When Announcing Eco-Friendly Initiatives

Almost every major company has recently claimed that they have initiated environmentally friendly practices. But time and again these new “green” initiatives have been exposed as a ploy for customers and good public will rather than substantial eco-friendly efforts. This practice, known as “greenwashing,” has made “going green” harder for the companies who genuinely desire to build more sustainable practices. (Read more…)
March 19, 2010
Seeking Press Coverage for Your Complicated Topic? Send a Fact Sheet

You have a newsworthy topic, but it’s a little more complicated than the annual Firefighter’s Charity Picnic or the introduction of a new line of widgets. When a one page press release just won’t be enough to do your story justice, but you’re worried you’ll turn reporters off from an overly complex story, include a fact sheet. (Read more…)
March 9, 2010
Choosing the Target Audience for Your PR Campaign

Imagine your client is an opera singer who has been lauded for excelling at a challenging role. Right now she’s only famous inside her native country, but she has hired you to elevate her to worldwide fame. Or perhaps your company’s India branch has been accused of labor violations, and it’s your job to get to the bottom of the accusations and clean up the company’s reputation. An inexperienced PR pro would be tempted to pitch each story far and wide. But, in both cases, the first step in your publicity campaign is to choose a target audience. (Read more…)
February 22, 2010
5 Steps for Creating a Public Relations Strategy

Performing public relations services for a new company or a company that has never before seen the spotlight can be an exciting, not to mention somewhat daunting, enterprise. Will the company become a media darling? Will a concerted PR effort result in floods of public good will? Before you start counting your chickens, you need to develop a PR strategy. Here are the five most important points for doing just that: (Read more…)
February 19, 2010
Public Relations at the Local Level

When people think public relations, they think of slick PR pros courting journalists or holding press conferences in front of national media. But the truth is that most businesses and organizations are relatively small, relatively localized entities. (Read more…)
February 18, 2010
What’s the Right Press Release Length?

Usually, when we talk about creating the perfect press release, we focus on crafting catchy headlines and avoiding silly grammar errors. But these aren’t the only elements required for a successful press release. And you might even argue that they aren’t the most important. So, what is? (Read more…)
February 12, 2010
Using Customer Pain Points to Tell Your Story

You want to tell your story, but you just don’t know how. How do you grab the journalist’s attention and make them say “Wow, this is a story I have to cover!”? (Read more…)
February 5, 2010
5 Tips for the Perfect Elevator Pitch

Whether you’re trying to interest a customer in your products/services or you’re trying to grab the attention of a reporter, having a strong elevator pitch is the key to your success. Like its name implies, an elevator pitch is a strong, concise pitch that you can deliver in the time it takes to share an elevator ride with a prospect. (Read more…)

« Previous Page

How to Pitch to Talk Show Producers

Does My Company Really Need a Media Kit?

How to Avoid the “Greenwasher” Label When Announcing Eco-Friendly Initiatives

Seeking Press Coverage for Your Complicated Topic? Send a Fact Sheet

Choosing the Target Audience for Your PR Campaign

5 Steps for Creating a Public Relations Strategy

Public Relations at the Local Level

What’s the Right Press Release Length?

Using Customer Pain Points to Tell Your Story

5 Tips for the Perfect Elevator Pitch

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