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November 21, 2011
Your PR Campaigns and the Holiday Season
The holidays are rushing up as fast as they can! What steps are you taking to catch traffic you might otherwise miss if you’re not taking into account how your PR campaign will be perceived during the “most wonderful time of the year?” There are several things you may not have considered when it comes to reorganizing your campaign for the holidays. (Read more…)
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November 16, 2011
How to Get Your Holiday Pitch to Stand Out
The holiday season has arrived and the public is anxious to spend their hard earned money. And as a result, businesses everywhere are looking to get in the public eye with “an offer you can’t refuse.” Knowing this, it’s crucial that your holiday pitch stand out from the crowd. Otherwise it’s going to get lost in the holiday muddle (or waste basket). (Read more…)
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November 11, 2011
7 Tips for Better Self-Promotion
Self-promotion … Some people do it naturally. Others despise it. Either way, getting it right is crucial to growing your business. Here are 7 essential tips to get you started on the right foot: (Read more…)
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September 29, 2011
How to Get Noticed Within Your Industry in 30 Days or Less
Getting noticed. When you boil the public relations field down to its core, “getting noticed” is what’s left in the pot. When you perform even the most basic PR tasks for your company, you do so in the hopes that someone will stand up and say, “I see you!” (Read more…)
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July 28, 2011
5 Tips for Involving Your Employees in Your PR Efforts
Public Relations doesn’t have to be a solo effort. In fact, your entire company can be involved, including the secretary and everyone in the mail room! It just takes a little ingenuity and employees willing to help out. (Read more…)
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May 2, 2011
Important Ways Bloggers and Traditional Reporters are Different
Pitching to bloggers is different than pitching reporters. That’s because there are some key distinctions between bloggers and reporters. Granted, the line between the two groups is blurring more by the day, but for now at least, there are some differences. And if you want your blogger outreach to be effective, you need to understand these differences and how they affect you. (Read more…)
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December 6, 2010
7 Free Reputation Management Tools to Add to Your Arsenal
Do you know what people are saying about you? Or more importantly, what people are saying about your brand? How in the world do you track across the span of the Internet to protect your reputation and the reputation of your business? Here are ten free reputation management tools that take all the sweat out of protecting yourself on the web. (Read more…)
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November 9, 2010
7 Simple Tips for Responding to HARO Queries
We previously covered the Top 10 Tips for PR Success Using HARO. By now, I’m going to assume that most of you have heard of and signed up for HARO. Just in case there are a few of you who don’t know what it is, HARO is an email list you sign up for to receive queries each day from reporters who need sources for their stories. This is a great way to share your expertise and get some publicity for your company or for the clients you represent. (Read more…)
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October 12, 2010
Is Your PR Contact Invisible?
Does your company have a PR rep who only pops up when he needs something and then disappears for the rest of the time? If your PR contact is invisible, you could be missing out on opportunities for media coverage, and what’s worse, you could end up annoying journalists and burning some important bridges. (Read more…)
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October 8, 2010
Top 5 Tips for Giving a Speech
Whether it’s about something as vital as ending a war or something as forgettable as introducing your boss at an awards ceremony, most of us will have to give a speech at one time or another. (Read more…)