1. January 7, 2011

    The Top 5 Intangible Skills PR Pros Need

    We often talk about the hard skills that public relations professionals need to possess – the ability to write a press release, regurgitate AP style, and contact a journalist to get a story placed. But what are the top 5 intangible, hard to define skills that make a PR pro great? (Read more…)

  2. January 6, 2011

    5 Ways to Start Your Year in PR Off Right in 2011

    It’s that time of year again – time to think about your New Year’s resolutions! And they’re not just for you, your public relations needs some changes here and there as well! Consider these five to get a good leap ahead in 2011. (Read more…)

  3. January 3, 2011

    “Telling Your Story” Is the Real Trick to Small Business PR

    How many times have you clicked the “About” page on a website, only to read the few short paragraphs there and then promptly forget them? Most small business descriptions include information like who the founders were, when and where the business started, and perhaps a few sentences about the company’s mission and vision. Yawn. The real trick to small business public relations is to tell your business story just like well… a story. Here’s how: (Read more…)

  4. December 27, 2010

    5 Little Known Tips for Preparing for a Public Relations Job Interview

    As job seekers preparing for an interview, we all know to dress appropriately, bring a copy of our resume, and be prepared for possible interview questions. Some people even go for advanced interviewing techniques like mirroring the interviewer’s body language. But here are five fresh tips you may not have thought about when interviewing for a PR job: (Read more…)

  5. November 5, 2010

    5 Holiday PR Trends You’ll See This Year

    The holidays are coming! The holidays are coming! Is your business ready for it? Do you know what major trends will more than likely be making an appearance? Here are five you should look out and prepare your business for if you want to grab all the money the season has to offer. (Read more…)

  6. October 26, 2010

    Everything I Know about PR, I Learned in Kindergarten

    Trying to stay on top of changes and techniques in the world of public relations can be trying. When you stop and think about it, however, you probably learned everything you need to know even before you hit first grade. (Read more…)

  7. September 3, 2010

    5 Website Tweaks that Will Make Your Company More Media Friendly

    Have you ever followed an interesting link only to click away screaming at a poorly designed website? Journalists do that, too. Don’t give up your chance for some media coverage just because your website is hard to navigate. Follow these five tips: (Read more…)

  8. August 26, 2010

    4 Tips for Launching an International PR Campaign

    You’re the owner of a widget factory and you think that your products are perfect for the people of Canada, Central America, the Amazon Basin, Sub-Saharan Africa or perhaps the entire Indian subcontinent. You’re ready to take on the world, but how do you make sure the world doesn’t take you out? Here are some tips for launching an international PR campaign: (Read more…)

  9. August 9, 2010

    How to Create a Media Kit

    “Sure thing, I’d be happy to have a look at your company. Just send over your media kit,” says the interested reporter. Except, uh oh, as a small business owner, you had enough trouble getting your website designed. What’s this “media kit” the reporter is talking about? (Read more…)

  10. August 3, 2010

    Apologizing: How You Say It Matters

    There’s an old saying that goes, “It’s not what you say; it’s how you say it.” And when it comes to corporate apologies, this saying has a lot of truth to it. Sure, you need to make sure your apology has the right words, but even the best-written apology will be a total flop if it’s not delivered properly. (Read more…)

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