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March 25, 2011
5 Class Act Responses to PR Faux Pas
Have you ever made a Twitter gaffe? Well, you’re certainly not the first, and assuredly will not be the last! The important thing to remember is that mistakes happen, and your response to the goof is what really counts. This is none more evident than in the following five cases. (Read more…)
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March 22, 2011
10 Simple, Local PR Promotions for Your Small Business
Running out of ideas on how to promote your small business? Instead of thinking bigger and bigger, try some simple and local tactics instead! These ten should give you an idea on how to focus your campaign on the community around you, and gain loyal and local followers. (Read more…)
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March 11, 2011
10 Useful PR & Social Media Video Tutorials
Most people are visual learners. Check out these 10 PR video tutorials and learn something today that you didn’t know yesterday! (Read more…)
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February 15, 2011
Public Relations as Psychological Warfare
Your enemy is behind the gated walls, firmly entrenched, ready to wait out your attack forever. You’re the General in your tent, battalions waiting for your commands. Instead of a frontal attack costing lives and money, you decide to hunker down for a good old fashioned psychological battle. (Read more…)
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January 21, 2011
5 Ways to Come Up with Ideas for Your Next Pitch
If you’re constantly trying to get your name out there in the media, it can be very difficult to keep coming up with fresh ideas. It’s all too easy to fall into a rut where your pitches just become uninspired and totally ineffective. (Read more…)
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January 7, 2011
The Top 5 Intangible Skills PR Pros Need
We often talk about the hard skills that public relations professionals need to possess – the ability to write a press release, regurgitate AP style, and contact a journalist to get a story placed. But what are the top 5 intangible, hard to define skills that make a PR pro great? (Read more…)
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January 6, 2011
5 Ways to Start Your Year in PR Off Right in 2011
It’s that time of year again – time to think about your New Year’s resolutions! And they’re not just for you, your public relations needs some changes here and there as well! Consider these five to get a good leap ahead in 2011. (Read more…)
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January 3, 2011
“Telling Your Story” Is the Real Trick to Small Business PR
How many times have you clicked the “About” page on a website, only to read the few short paragraphs there and then promptly forget them? Most small business descriptions include information like who the founders were, when and where the business started, and perhaps a few sentences about the company’s mission and vision. Yawn. The real trick to small business public relations is to tell your business story just like well… a story. Here’s how: (Read more…)
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December 27, 2010
5 Little Known Tips for Preparing for a Public Relations Job Interview
As job seekers preparing for an interview, we all know to dress appropriately, bring a copy of our resume, and be prepared for possible interview questions. Some people even go for advanced interviewing techniques like mirroring the interviewer’s body language. But here are five fresh tips you may not have thought about when interviewing for a PR job: (Read more…)
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November 5, 2010
5 Holiday PR Trends You’ll See This Year
The holidays are coming! The holidays are coming! Is your business ready for it? Do you know what major trends will more than likely be making an appearance? Here are five you should look out and prepare your business for if you want to grab all the money the season has to offer. (Read more…)