Public Relations Tips

September 20, 2011
How to Prepare Your PR for a Product Launch

The walls of your office building can barely contain your team’s excitement: it’s almost time for launch! The product has been perfected, the website is ready to go at midnight – everything seems like it’s in place. (Read more…)
September 15, 2011
What Constitutes a PR Conflict of Interest?

Conflicts of interest can sneak up on you. The obvious basic definition of a PR conflict of interest is being involved in multiple interests where one could possibly corrupt your decision making of the other. A very obvious example would be working for a video game company while you own stock in their major competitor. The possibility exists that your PR decisions would not be as honest in this situation, as lowering your employers’ sales might increase your own bank account. (Read more…)
September 14, 2011
Small Business PR is No Picnic

When it comes to your small business, you’re used to doing things the hard way. Nothing’s ever come easy in your independent career, so why would your PR be any different? When it comes down to it, small business public relations can be hit or miss. As a result, it can be a bit of a chore, and not so much of a picnic! (Read more…)
September 6, 2011
How to Create a Crack PR Team

Building the right team can make or break any PR campaign. There are a few basic rules and guidelines that can make your final team the most effective for your business’ needs. (Read more…)
August 9, 2011
5 Key Lessons from a Reformed Publicist

A friend of mine used to be a publicist, and quite good at it. During his time, he learned how to get the word out about his clients in various ways. Sometimes, they were a little unscrupulous, but it got the job done! (Read more…)
July 29, 2011
What Should Be in a PR PRo’s Briefcase

Like a carpenter or handyman, a PR pro must have their tools on them at all times. While you don’t necessarily have a hammer and level, you nonetheless must keep your bag of tricks handy in your briefcase. Woe be unto the PR pro who makes a new high profile contact and doesn’t have their business card or smartphone on them! (Read more…)
July 28, 2011
5 Tips for Involving Your Employees in Your PR Efforts

Public Relations doesn’t have to be a solo effort. In fact, your entire company can be involved, including the secretary and everyone in the mail room! It just takes a little ingenuity and employees willing to help out. (Read more…)
July 26, 2011
Your Product Is Your Ticket to Ride

Sometimes being an entrepreneur feels like you’re just on a train ride. After you buy your ticket, load your baggage, and step onto your car, all of a sudden you’re flying down the tracks and all you can do is buy a drink and talk to some strangers. Once in a while the train stops and you can get off and stretch your legs, but then you hop right back on. (Read more…)
June 3, 2011
How Measuring PR in Equivalent Ad Space Metrics is a Fool’s Errand

Recently, I received a question from a colleague with an interesting question about a campaign they were running. A local hospital needed some help with their clipping service. My friend’s question was how exactly to calculate the true PR value of a mention. (Read more…)
April 12, 2011
5 Questions to Ask Yourself Before Launching a New PR Campaign

The success or failure of your new PR campaign hinges on asking the right questions before you take action. If you spring into action without taking the time to plan carefully, you’re not going to achieve the level of results you hope for. (Read more…)

« Previous Page

How to Prepare Your PR for a Product Launch

What Constitutes a PR Conflict of Interest?

Small Business PR is No Picnic

How to Create a Crack PR Team

5 Key Lessons from a Reformed Publicist

What Should Be in a PR PRo’s Briefcase

5 Tips for Involving Your Employees in Your PR Efforts

Your Product Is Your Ticket to Ride

How Measuring PR in Equivalent Ad Space Metrics is a Fool’s Errand

5 Questions to Ask Yourself Before Launching a New PR Campaign

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