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February 1, 2012
5 Ways You’re Sabotaging Your Own PR Efforts
Putting out press releases is a good way to get product coverage – no doubt about it. However, it’s something that has to be done correctly or else you may as well not do it at all. Here are some ways you could be sabotaging your PR efforts: (Read more…)
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December 23, 2011
Start Your PR Year Off Right
Whether we like to admit it or not, humans work off of landmarks in their lives. If it weren’t for the calendar getting split into sections like months, years, and holidays, then we would hardly know when to do things sometimes. Only the most organized of us would get any work done, as the rest of us would be too busy digging in the trenches, so to speak. (Read more…)
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December 13, 2011
5 Unconventional Ways to Market Yourself as a PR Pro
Are customers not taking you seriously or flat out ignoring you and your message? Then you may have to change tactics when marketing yourself. There’s a lot of noise and buzz out there so you can’t really blame the general public for feeling lost and confused! (Read more…)
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December 9, 2011
PR Strategies That Seem Counterintuitive
Once in a while, in your PR life, you must make decisions that seem to not only go against the grain, but actually completely against the message you’re trying to send. But what counts is the long-term result, even if the short-term results don’t seem to lead there. (Read more…)
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November 2, 2011
5 Little Known PR Tips for the Holidays
With all the hype around the holidays, it’s almost like you have to wave a flag and shoot off fireworks to get your product noticed in the crowd. Instead of taking such drastic measures, though, you may want to try the following public relations tips. They’re a little “under the radar” but when all the usual methods aren’t doing the trick you need to think outside the cube shaped cardboard receptacle (see what I did there?). (Read more…)
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October 27, 2011
Give Your PR a New Coat of Paint
Nothing helps the outside of a building or the feel of a room like a fresh coat of paint. Even though the building or room is old as dirt and you’ve seen it for years and years, it all of a sudden takes on a new life. You don’t even have to move the furniture around…though it’s still a good idea. (Read more…)
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October 21, 2011
What Can Publishing a Case Study do for Your PR Company?
You often run into the problem of your studies and white papers coming across to the average reader as…well, sleep-inducing. Reading about facts and figures and what have you can easily turn off the most intrepid of Internet browsers. (Read more…)
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October 20, 2011
The 5 Basic Journalist Responses to PR Pitches
When getting into the business of pitching PR stories, you’ll eventually come to recognize common responses from journalists. From happy acceptance to disgusted confusion, they will run the gamut. It can also be tough to gauge exactly what they mean. Instead of taking years to discover them, though, how about we just list them for you? (Read more…)
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October 17, 2011
Editorial Calendars 101
How do you keep your team informed regarding upcoming blogs and articles? Do you have a monthly meeting, maybe send out emails each day or week? When work starts to pile up, which themes and goals everyone is working towards can get a little confusing. (Read more…)
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October 13, 2011
5 PR Lessons From the Late Great Steve Jobs
Steve Jobs didn’t just leave behind a legacy of great technology and black sweaters. Another big part of his inspiration, at least in a business sense, was in the world of PR! Apple had some great public relations over the years, and – like so many paradigm-shifting technology over the past 30 years – a lot of it can be attributed to Steve. Here are five of those lessons you can take to heart for your business. (Read more…)