1. March 15, 2011

    5 Crazy But True PR Moments

    Once in a while, something truly out of the ordinary happens in the PR world that really makes the rest of us stand up and pay attention. Maybe a company manages to pull off a great stunt, or manages to divert a crazy situation by acting clever. Whatever it is, there’s something to be learned from even the craziest PR story. (Read more…)

  2. March 9, 2011

    You Can’t Make a Video Go Viral, but You Can Help it Along

    You’ve just created what is quite possibly the funniest video in the world. It will make Numa Numa guy and Star Wars kid look like watching paint grow and grass dry. You’re ready to bless the Internet with what you’ve filmed, confident it will bring millions of new customers streaming to your business. (Read more…)

  3. March 2, 2011

    Top 20 PR Experts to Follow on Quora

    Quora is quickly becoming the go-to place for folks seeking expert advice on a wide variety of topics, including public relations. There are a number of PR pros already creating great discussions and answering tough questions on the website, so it’s a great place to poke around and see what others in the field are saying. Here are 20 experts to get you started. (Read more…)

  4. February 18, 2011

    Where Do You Get Your PR Best Practices?

    There are many different ways to keep up on PR techniques and best practices. Obviously, there’s going to college and getting a degree – but what about after? How can you keep up?  (Read more…)

  5. January 28, 2011

    5 Inspiring TED Talks for PR Pros

    If you haven’t poked around the Technology, Entertainment and Design (TED) website, you’re missing out on a veritable treasure trove of forward thinking ideas. The TED Conference is where people from every industry and mindset converge to inspire conversation about how to change the world. These taped speeches, which can be found for free on the TED website, range from fixing the environment to business matters, including public relations. Here are five TED talks that may inspire you to revise your PR tactics. (Read more…)

  6. January 10, 2011

    Customer Service Tips for PR Pros

    Public relations professionals are not in the customer service field. A customer service pro’s job is to keep the customer happy and fulfilled, while a PR pro sometimes has to deliver hard truths in a hardball style. Not to mention, PR pros deal with other pros, while customer services professionals deal with a whole host of people out in the wide world. So what can PR pros learn from customer service pros? Plenty. (Read more…)

  7. January 4, 2011

    7 PR Resolutions for 2011

    As 2010 begins to wind down, I’ve already done my fair share of looking back on the year that was in PR. So now it’s time to start looking forward to 2011. And with the New Year comes resolutions. I have a lot of things I want to get accomplished in the upcoming year, but I’ve narrowed my list down to these 7 key resolutions. (Read more…)

  8. December 15, 2010

    The Top 5 PR Heroes of 2010

    A few times a year, someone steps out of the darkness and into the limelight, creating a success story that brings everyone together in the best way. They may not be heroes in the purest sense, but these five show that taking the high road can yield the best results. (Read more…)

  9. December 14, 2010

    The Top 5 PR Fails of 2010

    Sometimes, public relations just doesn’t go right. And sometimes, it falls apart completely at the seams. Here are five cases from this year that either blew up in the company’s face or are a prime example of a business or organization simply not trying at all. (Read more…)

  10. December 13, 2010

    The Top 5 Publicity Stunts of 2010

    This past year wasn’t the most prolific year for stunt publicity, but some good stories did crop up this year, including a truly cheeky ad from KFC and Vladimir Putin pretending he’s Captain Ahab! Here are our top 5 publicity stunts from the year. (Read more…)

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