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March 29, 2011
8 Types of Annoying PR People
I’m a PR guy, and I know a number of other PR guys and gals who I respect more than I can even put into words. But let’s face it. Our industry is plagued with some pretty annoying people. These are the types of PR guys who waste journalists’ time, overcharge their clueless clients, and use ridiculous PR speak, like “synthesize goal-oriented mindshare” or “client-centric functionalities.” (Read more…)
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March 21, 2011
The Mistake of Blending In
As someone who has been involved in marketing and PR for longer than I’d like to admit, there is a common frustration I’ve had to deal with time and time again. It’s the frustration of dealing with companies who insist on blending in. It’s the frustration of trying to explain to a client that you don’t want to be like the competition. When the competition is zigging, you want to zag. You want to be the needle in the haystack, not the haystack. (Read more…)
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March 15, 2011
5 Crazy But True PR Moments
Once in a while, something truly out of the ordinary happens in the PR world that really makes the rest of us stand up and pay attention. Maybe a company manages to pull off a great stunt, or manages to divert a crazy situation by acting clever. Whatever it is, there’s something to be learned from even the craziest PR story. (Read more…)
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March 9, 2011
You Can’t Make a Video Go Viral, but You Can Help it Along
You’ve just created what is quite possibly the funniest video in the world. It will make Numa Numa guy and Star Wars kid look like watching paint grow and grass dry. You’re ready to bless the Internet with what you’ve filmed, confident it will bring millions of new customers streaming to your business. (Read more…)
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March 2, 2011
Top 20 PR Experts to Follow on Quora
Quora is quickly becoming the go-to place for folks seeking expert advice on a wide variety of topics, including public relations. There are a number of PR pros already creating great discussions and answering tough questions on the website, so it’s a great place to poke around and see what others in the field are saying. Here are 20 experts to get you started. (Read more…)
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February 18, 2011
Where Do You Get Your PR Best Practices?
There are many different ways to keep up on PR techniques and best practices. Obviously, there’s going to college and getting a degree – but what about after? How can you keep up? (Read more…)
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January 28, 2011
5 Inspiring TED Talks for PR Pros
If you haven’t poked around the Technology, Entertainment and Design (TED) website, you’re missing out on a veritable treasure trove of forward thinking ideas. The TED Conference is where people from every industry and mindset converge to inspire conversation about how to change the world. These taped speeches, which can be found for free on the TED website, range from fixing the environment to business matters, including public relations. Here are five TED talks that may inspire you to revise your PR tactics. (Read more…)
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January 10, 2011
Customer Service Tips for PR Pros
Public relations professionals are not in the customer service field. A customer service pro’s job is to keep the customer happy and fulfilled, while a PR pro sometimes has to deliver hard truths in a hardball style. Not to mention, PR pros deal with other pros, while customer services professionals deal with a whole host of people out in the wide world. So what can PR pros learn from customer service pros? Plenty. (Read more…)
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January 4, 2011
7 PR Resolutions for 2011
As 2010 begins to wind down, I’ve already done my fair share of looking back on the year that was in PR. So now it’s time to start looking forward to 2011. And with the New Year comes resolutions. I have a lot of things I want to get accomplished in the upcoming year, but I’ve narrowed my list down to these 7 key resolutions. (Read more…)
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December 15, 2010
The Top 5 PR Heroes of 2010
A few times a year, someone steps out of the darkness and into the limelight, creating a success story that brings everyone together in the best way. They may not be heroes in the purest sense, but these five show that taking the high road can yield the best results. (Read more…)