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September 2, 2011
PR Ethics Concerns: Pay for Play Journalism
Everybody wants to get on the good side of the media, but what lengths will some people go to be on the right side of the fence? One insidious trend has been causing major waves in the journalism world for quite a while now. It’s called “pay for play,” and it has many people crying foul. (Read more…)
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August 16, 2011
Cut the Crust Off Your PR Sandwich
Remember when you were a kid and mom would make you a PB&J for lunch? You would always eat the insides of the sandwich (cut into triangles, of course!) and leave all the crust on the plate. When your mom would ask why you didn’t eat the entire sandwich, you’d say “I did!” You never knew why you didn’t like the crust, you just knew you didn’t. (Read more…)
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July 29, 2011
What Should Be in a PR PRo’s Briefcase
Like a carpenter or handyman, a PR pro must have their tools on them at all times. While you don’t necessarily have a hammer and level, you nonetheless must keep your bag of tricks handy in your briefcase. Woe be unto the PR pro who makes a new high profile contact and doesn’t have their business card or smartphone on them! (Read more…)
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July 14, 2011
Why PR is Like a New Puppy
It runs around in circles. It chews up your newspaper. It begs at the table. Then it ruins your carpet. (Read more…)
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June 27, 2011
5 Things You Can Do Today to Secure a Future Job in PR
Public relations has become a highly sought after field of work and study in the past few years. If you really want to try and break in, there are some things you should do to prepare ahead of time. Here are five preparation tips guaranteed to give you a head start on your future career. (Read more…)
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June 23, 2011
The Most Important Reason PR is Good for Your Business
We can talk about building a presence, or creating a brand for your business, or any other aspect of public relations until we’re blue in the face. In the end, though, there’s one thing about public relations that you can’t ignore. It’s the single most important reason public relations is good for your business. (Read more…)
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June 8, 2011
Public Relations vs. Marketing: Which is More Important?
It’s something businesses struggle with constantly: do they focus on marketing or public relations? Is it more important to get the word out about the company, or is it better to try and talk to people directly? (Read more…)
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April 20, 2011
5 PR Campaigns that Changed the World
Some public relations campaigns are fantastic and make companies a lot of money. However, there are some campaigns that literally change the world! Whether their creators knew it at the time or not, these five examples influenced the world we live in today in many ways. (Read more…)
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April 15, 2011
10 Things PR Pros Do Right
We always hear about the things public relations pros are doing wrong. “5 Ways You’re Messing Up This,” or “6 Ways You Can Improve So-and-So.” But, what about all the stuff you’re doing right? How come we never hear about that, huh? Well today’s the day to change all that. (Read more…)
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April 1, 2011
5 April Fool’s Hoaxes That Equaled Great PR
Some companies try it, and totally wipe out, but a good April Fool’s joke can help promote goodwill towards your business. As long it’s put forth with good intentions, and doesn’t hurt anyone, it can be great PR. Here are five businesses that got it right. (Read more…)