1. December 21, 2011

    Bring Your PR Campaign In From the Cold

    Baby, it’s cold outside. And while you’re able to put on a warm sweater, scarf, and mittens to warm yourself up, your PR campaign can’t! At least, not in any literal sense – there are more figurative articles of clothing you can dress it up in so it doesn’t feel the chill of winter. (Read more…)

  2. December 6, 2011

    5 Must Attend PR/SEO Conferences for the First Half of 2012

    As PR Pros, we have to constantly stay abreast of all the changes in our field. Luckily, we don’t have to do this alone, as our colleagues and friends are more than willing to assist us. And one way we can assist each other is during PR conferences! (Read more…)

  3. November 28, 2011

    Top 7 PR Disasters of 2011

    It never ceases to amaze me how badly people will screw up in the public eye. It’s almost as if big name companies and celebrities just flat out don’t consider the consequences of their actions. And year after year. we get to watch these entities slowly (or sometimes suddenly) unravel due to poor PR decisions. (Read more…)

  4. November 18, 2011

    What’s the Next Big Innovation in PR?

    Scores of PR Pros around the world are always looking for the next big thing. The truth is, it’s really hard to accurately predict what awaits us in the future. We can only speculate on the evolution of current trends and practices. (Read more…)

  5. October 31, 2011

    “Public Diplomacy”: America’s Public Relations Campaign

    Is anything more complicated than foreign policy? Discerning each region’s customs, the particulars of language, and even what times to contact a government representative can all make huge differences in countries’ relationships. If you thought your campaign was intense, well … (Read more…)

  6. October 28, 2011

    How to Get Your Sales Team, Marketing Team & PR Team on the Same Page

    Hey, it happens: one minute your business is running as smooth as a baby’s bottom, the next everything went to the dogs. Shaking your head, you look back and know you saw the warning signs, you just chose to ignore them and hoped everything would turn out ok. And when you do that, it rarely does. (Read more…)

  7. September 30, 2011

    Areas Where You Should Boost Your PR Budget

    Do you know which areas your public relations campaign isn’t quite working? If so, it may be difficult to decipher exactly how to fix them. (Read more…)

  8. September 26, 2011

    Don’t Be a Backseat Driver

    It’s an easy trap to fall into: one day, you’re at the helm of your company’s PR, managing every aspect of business life. The next, you’re in the back seat of a car, trying to holler commands at those at the wheel, feeling a little useless. What in the world happened? (Read more…)

  9. September 22, 2011

    Grab a Slice of PR Pie!

    What’s your favorite kind of pie? Blueberry (mine)? Apple? Perhaps a huge slice of meat pie? (Read more…)

  10. September 9, 2011

    What Can APR Accreditation Do for You?

    Anybody can hang out a shingle and call themselves a public relations professional, but the Public Relations Society of America (PRSA) and friends allows PR pros to prove their skill with the Accreditation in Public Relations (APR). In today’s extraordinarily tight job market, APR accreditation allows PR pros to prove to potential employers, clients and partners that they knows their stuff. Not to mention, the APR is the public relations industry’s only post-graduate certification program. (Read more…)

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