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November 10, 2009
Applying for a Writing Job

I am in the midst of hiring a writer/blogger to help provide content for PR Fuel. I placed an ad on problogger and have received more than 200 responses. In fact, I’m still working on the short list. I’m finding a lot of qualified writers who each bring something unique to the table. I also witnessed many common mistakes. (Read more…)
October 14, 2009
PR Cartoon: Where PR, Current Events & Bad Taste Collide

British singer Leona Lewis is (Read more…)
October 13, 2009
Public Relations and Advertising

The application of public relations and the use of advertising are sometimes misunderstood, igniting a series of unanswered questions for companies needing to create awareness for themselves. (Read more…)
July 3, 2009
Twitter … #News Breaks @ the Speed of #Rumor

Last week, Michael Jackson died. I happened to be on Twitter (follow me at http://twitter.com/ereleases) and saw the rumors unfold. A Google search and Google News search yielded nothing … yet. TMZ broke the story, being the first “official” news outlet to confirm the rumors. Then the floodgates opened … but at a rate measured in blocks of minutes and hours. It took a while for the reputable media to catch up. On Twitter the news unfolded in real time. (Read more…)
June 17, 2009
Death of a Brand in Slow Motion: Starbucks

The Wall Street Journal published an article this morning about how Starbucks will immediately begin grinding beans each time it brews a new batch of coffee rather than grinding coffee only in the morning. The move will do two things: ensure customers receive fresh ground coffee and fill the stores with the sounds of grinders. It appears this is the one thing McDonald’s and 7-Eleven haven’t figured out how to do — yet. (Read more…)
May 25, 2009
Public Relations and the Technology Sector: After the Bust

At the turn of the decade, you couldn’t open a newspaper without reading a story about some high-flying dot-com or tech company. The coverage of these companies bled from the business pages to the feature sections to the front-page. And when the dot-com bust came, the coverage faded back in the opposite direction — the downfall of a tech company went from the front-page to a small mention in the business section. Coverage of the technology sector has stabilized, but it has also shrunk. Some newspapers eliminated entire sections or supplements. The media is still a bottom-line business; fewer ads mean less editorial space. Which makes public relations for tech companies that much more difficult. (Read more…)
May 21, 2009
Can Public Relations Polish a Tarnish Image?

How do you polish a tarnished image? For celebrities, a tearful interview or two will go a long way to help sway the court of public opinion. But for a company or organization, a tarnished image requires a lot more public relations polish than an appearance on Larry King. (Read more…)
May 20, 2009
Putting Together Your Public Relations Strategy

So it’s time to put together a public relations/publicity strategy for your business or organization. The task can seem overwhelming. But if you break the job of public relations planning down into smaller steps, you’ll soon have it together. Here’s one way to put together an effective public relations strategy. (Read more…)
The Strange Relationship Between Public Relations and the Media

The public relations industry and the media have always enjoyed a curious relationship. Those in the public relations industry will tell you that the media can’t do its job without PR flacks. Media folk, meanwhile, will suggest that public relations departments are little more than mouthpieces for people who would still speak to the media if the public relations industry never existed. And both viewpoints are correct–to a point. (Read more…)
May 18, 2009
Media Tips from a Public Relations Veteran

I wasn’t surprised to lear Jeff Battcher was once an athlete. As the Director of Media Relations for BellSouth, Battcher often had to display the grace and skill that we’ve come to expect from athletes. Whether it’s taking a handoff and plowing through the pile to score a touchdown with a journalist or coming out of the bullpen and putting out a fire, Battcher’s job required he patience of a veteran athlete, if nothing else. (Read more…)

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