Print Media PR

February 24, 2009
Public Relations Don’ts: Blacklisting Is Bad for Business

Blacklisting journalists who write negative stories about your company is tempting, but all it accomplishes is building conflict between your company and the media. One main goal of public relations is to build bridges, not burn them. (Read more…)
February 17, 2009
Be Prepared for Your Holiday PR Push

To get publicity in the busy run-up to the holiday season, public relations firms have be prepared. By August, I had already received emails and press releases from PR representatives at Nextel and Epson regarding holiday gift guide stories. (Read more…)
February 13, 2009
PR Pros: Don’t Become Another Media Victim

Media contacts are obviously important tools for any public relations department when it comes to promoting an event, product, or company. But any combination of inaccurate information, misleading statements, simple ignorance, or conflicting political agendas on the media’s part can also stamp out all the work that your company has put into building something special. (Read more…)
February 11, 2009
Tackling the Public Relations Bookshelves

For months, a big stack of books, more than six feet high, taunted me. It’s not that I’m lazy; I acquire information every day. If you’re really bored, I can tell you all about the latest petitions filed with the Federal Communications Commission. But that’s just news I’ve retained. When I acquire new “knowledge,” it’s exciting–and life hasn’t been too exciting lately. (Read more…)
March 6, 2003
Where Do I Pitch Now?

Was that the sound of another “new economy” magazine dying? It was, and the latest victim is Red Herring. (Read more…)