1. December 31, 2009

    Is it Time to Consider Rebranding?

    As we head into 2010, a lot of companies will be asking themselves if it’s time for a new image for the new decade. Rebranding is a major decision, and it requires careful consideration. How can you tell if it’s a good idea to give your brand a makeover? Here are some common situations that typically warrant a rebranding. (Read more…)

  2. December 16, 2009

    Pay-for-Play PR – Is the Gamble Worth It?

    Pay-for-play or pay-for-performance PR is a tempting proposition. It’s akin to lottery and casino come-ons, filled with the promise of winning the big jackpot. Only the jackpot here is landing a story placement in a major media outlet. (Read more…)

  3. October 13, 2009

    Public Relations and Advertising

    The application of public relations and the use of advertising are sometimes misunderstood, igniting a series of unanswered questions for companies needing to create awareness for themselves. (Read more…)

  4. April 23, 2009

    Strengthening the Relationship Between Public Relations and Business Journalism

    Surfing the web this morning, I came across an interesting interview on Talking Biz News with Hope Heyman, a senior vice president at Edelman (http://weblogs.jomc.unc.edu/talkingbiznews/?p=2096). Heyman has been in the public relations business for more than 25 years and she also worked as a business journalist. The interview touches on a number of facets regarding the relationship between public relations practitioners and business journalists, and Heyman’s insights should be required reading for any PR department or newsroom. (Read more…)

  5. April 21, 2009

    PR Media Coverage

    It’s easy for public relations firms to overestimate the impact of media coverage. Unless you land your client on the cover of Time or the front page of the New York Times, it can be disheartening to see how little impact a single piece of media coverage brings. My own history with media coverage is an example of how difficult it is to quantify the benefits of media coverage in the public relations world. (Read more…)

  6. March 24, 2009

    Public Relations Tips: Targeting Your Technology-Related PR

    Countless business-oriented magazines have failed in the past few years, and the column space now available for technology companies looking to garner some publicity has become golden turf. Newspapers have slashed technology coverage; many long ago cut their weekly technology or business technology sections. So where can public relations professionals turn for a technology-friendly face these days? (Read more…)

  7. March 23, 2009

    The Public Relations Dangers of Being a “Third Party”

    Being a third party can sometimes lead to public relations headaches. Earlier this year I helped a journalist on a story about a company that shall remain nameless. I helped the journalist analyze some data and provided him with my perspective on what the data meant. I’ve done this hundreds of times over the past few years and this particular time was no different than any other — until the story was published. (Read more…)

  8. March 19, 2009

    Off the Beaten Path: Finding Public Relations Success in Smaller Cities

    Arizona is probably best known for three things: the Grand Canyon, sports, and retirement communities. Arizona doesn’t exactly top lists when it comes to notable businesses and the media moguls. Jeremy Pepper is a public relations professional who cut his teeth in Silicon Valley, Los Angeles, New York, and San Francisco during the dot-com boom, working for both new economy and old economy companies. (Read more…)

  9. March 18, 2009

    Public Relations Tips: How to Deal with Journalists’ Egos

    I recently received an interesting email from a PR Fuel reader that serves as an interesting public relations talking-point: “I recently emailed a press release to a newspaper writer and then followed up with a call. The writer said she doesn’t pick up email but was interested because of the telephone pitch. (Read more…)

  10. March 13, 2009

    Scanning the Globe for Public Relations News

    To put together each PR Fuel story, we spend countless hours each week on research, scanning the globe for interesting stories, insights, and ideas from the world of public relations. These are just a few of the interesting PR-related items we’ve found recently. (Read more…)

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