1. October 19, 2011

    Write a “How To” Article to Get Magazine Placement

    Sometimes it feels like you spend all your time writing articles to no avail. There’s no thrill of seeing your words in print – just another rejection letter to add to the ever growing pile! That’s a feeling no PR pro or, for that matter, no writer wants to experience. (Read more…)

  2. June 3, 2011

    How Measuring PR in Equivalent Ad Space Metrics is a Fool’s Errand

    Recently, I received a question from a colleague with an interesting question about a campaign they were running. A local hospital needed some help with their clipping service. My friend’s question was how exactly to calculate the true PR value of a mention. (Read more…)

  3. April 27, 2010

    Top Reasons to Target Smaller Local Media Outlets

    You have a great story to tell. You’ve written up an interesting press release, and you’re hoping to land some serious coverage from the media. What do you do now? Who do you send your press release to? (Read more…)

  4. April 22, 2010

    How PR Professionals Get Stories Placed in Magazines

    Exposure in magazines can be a great way to garner publicity for your organization, though lately there are fewer and fewer of them. Because of this, it’s important that a PR professional use all of her savvy when pitching a story to a magazine. Follow these tips to keep your pitch out of the “circular file.” (Read more…)

  5. March 19, 2010

    Seeking Press Coverage for Your Complicated Topic? Send a Fact Sheet

    You have a newsworthy topic, but it’s a little more complicated than the annual Firefighter’s Charity Picnic or the introduction of a new line of widgets. When a one page press release just won’t be enough to do your story justice, but you’re worried you’ll turn reporters off from an overly complex story, include a fact sheet. (Read more…)

  6. March 15, 2010

    Is it Time to Fire Your PR Agency?

    When’s the last time you graded your PR firm? If it’s been a while, the time to reassess their performance is now. See, too many companies blindly trust their PR agency to always do the right thing for their business. They assume the PR people are the pros, so they give them all the room they need to do their jobs. (Read more…)

  7. March 9, 2010

    Choosing the Target Audience for Your PR Campaign

    Imagine your client is an opera singer who has been lauded for excelling at a challenging role. Right now she’s only famous inside her native country, but she has hired you to elevate her to worldwide fame. Or perhaps your company’s India branch has been accused of labor violations, and it’s your job to get to the bottom of the accusations and clean up the company’s reputation. An inexperienced PR pro would be tempted to pitch each story far and wide. But, in both cases, the first step in your publicity campaign is to choose a target audience. (Read more…)

  8. March 8, 2010

    How to Be More Likeable in the Eyes of Journalists

    If you’re likeable in the eyes of the media, you stand a better chance of getting coverage … positive coverage. So, what does it take to get a journalist to notice and to like you? Here are some simple tips to get you started. (Read more…)

  9. February 3, 2010

    The 4 Characteristics of an Effective PR Campaign

    What makes some PR campaigns successful while others are flops? While there are a lot of variables in every PR campaign, I’ve come to realize that the most successful campaigns share 4 things in common. (Read more…)

  10. January 19, 2010

    Why Should PR Pros Use Media Monitoring?

    When a Fortune 500 company, government agency, startup, nonprofit, or public relations pro wants to know what’s being said about them in the news, they turn to a media monitoring service. (Read more…)

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