1. June 14, 2011

    5 Out-of-the-Box Press Release Ideas

    Sometimes it seems like writing press releases is a fruitless exercise. Usually this comes about because you’ve simply run out of fun ideas – which shows up in your writing! Nobody wants to read a boring press release, so yours get rejected. It’s a catch-22. (Read more…)

  2. June 10, 2011

    5 Common Sense Writing Tips that Will make Your Press Releases Stand Out

    Press releases are notoriously difficult to get noticed. Reporters will receive so many a day and there is no possible way to get to them all. The ones they do get to may not even make it into the publication that day for a variety of reasons! (Read more…)

  3. May 26, 2011

    Don’t Write in a Vacuum: The Importance of Copy Review

    Does the idea of someone checking and correcting your work make hairs on the back of your neck stand up? Some people have such a negative reaction to the very idea of anyone touching their work that it’s almost perceived as an insult. However, there are a number of very real reasons why you should not only let someone read your work ahead of time but should also let them review it for editing. (Read more…)

  4. May 24, 2011

    What Should Be in Your Press Release’s Company Boilerplate?

    While the idea of the boilerplate has gone out of fashion in press releases, they are still one of the best things you can do to make the process easier for yourself. A “boilerplate” is basically an “About” section that details all the important aspects of your company. Why is this important to include? Unless there is some drastic overhaul of the way your business performs, the boilerplate should rarely change. (Read more…)

  5. May 19, 2011

    5 Press Release Writing Mistakes that Will Out you as a Rookie

    When you’re first starting out writing press releases, it’s difficult to not slip up and make a few mistakes. Unfortunately, many of these mistakes come from simply not having experience in the field. Most journalists have come to notice these, so they will automatically know you’re a rookie! So to avoid looking like a total noob, do your best to avoid these five damaging goofs. (Read more…)

  6. May 17, 2011

    Do Your Press Releases Suffer from TMI?

    Put yourselves in the shoes of a journalist. Every day, you’re getting dozens of pitches from PR people seeking coverage for their clients. Your inbox is flooded with press releases, and the phone is ringing off the hook. You don’t have the time or energy to read every single press release and pitch that you get, so you just glance over them quickly to absorb the major details and find the stories that are most interesting. (Read more…)

  7. May 6, 2011

    5 Questions to Determine Whether Your Press Release is Newsworthy

    Your boss comes to you with some big news and wants you to write up a kickin’ press release about it. You ask what the big news is and she tells you the company is planning to send out company emblazoned coffee mugs to their favorite clients. Now, before you start writing, let’s look to see if this is actually newsworthy! (Read more…)

  8. May 4, 2011

    Tactics for Stronger Opening Paragraphs in Your Press Releases

    When it comes to press releases, first impressions are everything. If the opening (or “lead”) paragraph of your press release doesn’t quickly grab the attention of the reader, everything else you’ve written is for nothing. Your press release won’t get picked up, and your story will die. It’s pretty simple. (Read more…)

  9. May 3, 2011

    Give Your Statistics More Punch

    A good press release deals only with the facts. No opinions. No hyperbole. Just honest, accurate information that supports your story. (Read more…)

  10. April 22, 2011

    What Does It Mean When Your Press Release Fails?

    You spent what seemed like a thousand hours on your latest press release only to see it almost totally ignored. Is it the end of the world? Or perhaps is there something you can do to save it? (Read more…)

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