1. October 19, 2011

    Write a “How To” Article to Get Magazine Placement

    Sometimes it feels like you spend all your time writing articles to no avail. There’s no thrill of seeing your words in print – just another rejection letter to add to the ever growing pile! That’s a feeling no PR pro or, for that matter, no writer wants to experience. (Read more…)

  2. October 3, 2011

    5 Reasons to Use an Infographic as a Press Release

    People have been declaring the press release dead for a while now, and while I don’t agree with that assessment, I also think it’s time to push the boundaries of what a press release can be. These days, there are social media press releases, press releases with video embedded, and a range of other variations on the traditional press release. (Read more…)

  3. August 30, 2011

    How to Evaluate a Press Release Writer

    PR graduates who know how to pump out a press release are a dime a dozen. However, you’re looking for GOOD press releases and don’t want to get something that looks like it was done via a form. How do you filter out the rest and hire the best? Let’s take a look at some ways you can evaluate your potential press release writer. (Read more…)

  4. August 24, 2011

    The 6 Worst Press Release Headline Mistakes You Can Make

    Writing a great headline is one of the most important things you need to do to get your press release read. A great headline entices the reader and invites them to check out your story. It tells them to keep reading. (Read more…)

  5. July 25, 2011

    Tailoring Your Press Releases to Specific Outlets

    We’ve all been guilty of it at one point. We write one press release and distribute it to a range of media outlets — newspapers, TV, radio, blogs, etc. And when we don’t get the results we hoped for, we wonder why. (Read more…)

  6. July 6, 2011

    Do You Understand the Real Purpose of Press Releases?

    We spend a lot of time on this blog discussing tips for writing better press releases and interacting with reporters more effectively, but I think it’s important that we take a step back and remind ourselves what the true purpose of the press release is. Thanks to online press release distribution websites, more and more people are treating press releases as the finalized version of a story that’s ready to be printed, but that’s not what a press release is supposed to be. (Read more…)

  7. June 24, 2011

    Patching Up a Broken Press Release

    No offense, but your press release is almost completely broken. Oh, I know you think it’s perfect. But is there any other real reason why it hasn’t been picked up yet? You can only claim “editor bias” for so long, you know. (Read more…)

  8. June 17, 2011

    5 Common Sense Writing Tips that Will make Your Press Releases Stand Out

    Press releases are notoriously difficult to get noticed. Reporters will receive so many a day and there is no possible way to get to them all. The ones they do get to may not even make it into the publication that day for a variety of reasons! (Read more…)

  9. June 14, 2011

    5 Out-of-the-Box Press Release Ideas

    Sometimes it seems like writing press releases is a fruitless exercise. Usually this comes about because you’ve simply run out of fun ideas – which shows up in your writing! Nobody wants to read a boring press release, so yours get rejected. It’s a catch-22. (Read more…)

  10. June 10, 2011

    5 Common Sense Writing Tips that Will make Your Press Releases Stand Out

    Press releases are notoriously difficult to get noticed. Reporters will receive so many a day and there is no possible way to get to them all. The ones they do get to may not even make it into the publication that day for a variety of reasons! (Read more…)

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