Press Release Writing

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We don't just send your press release. We send you proof of distribution!

March 11, 2010
How to Write a Killer Lead for Your Press Release

The lead is one of the most important pieces of your press release. If it isn’t strong, you’ll lose the interest of your readers, and they won’t waste any time reading the rest of your press release. As a result, your release won’t get picked up, so you won’t get any media coverage. (Read more…)
February 25, 2010
6 Common Mistakes PR Pros Make

Public relations is a fast paced world not for the faint of heart. Before you start email blasting press releases and spinning molehills into mountains, consult this list of the 6 most common PR mistakes: (Read more…)
February 18, 2010
What’s the Right Press Release Length?

Usually, when we talk about creating the perfect press release, we focus on crafting catchy headlines and avoiding silly grammar errors. But these aren’t the only elements required for a successful press release. And you might even argue that they aren’t the most important. So, what is? (Read more…)
February 15, 2010
Top Tips for Proofreading Your Press Release

When you’re sending out a press release, you want to make sure it isn’t riddled with typos or grammar errors as mistakes undermine your credibility and make you look like an amateur. Admittedly, proofreading is one of my least favorite activities, but I have a few tips and tricks that make the process a little bit easier. (Read more…)
February 2, 2010
The Dos and Don’ts of Press Release Writing

When you send out a press release, you’re competing with hundreds, maybe even thousands, of other press releases. How can you cut through all this clutter to separate yourself from the pack? Well, like the old saying goes, “Content is king.” (Read more…)
December 17, 2009
A Year-End Public Relations Checklist

The end of the year is a good time for those in the public relations industry to take stock of their successes and failures over the previous 12 months. The following checklist is designed to help PR folks tout their successes, assess their weaknesses, and develop effective strategies for the forthcoming year. (Read more…)
December 7, 2009
Top 5 Tips for Writing Killer Press Release Headlines

Without a headline that demands attention, your press release will never have a chance of getting serious exposure. It doesn’t matter if your press release is being sent to editors at the top industry news outlets or if you’re publishing it online yourself, everyone-from editors to your customers-is in a hurry. Their decision as to whether or not to read your press release depends on if they find your headline interesting. (Read more…)
December 3, 2009
Earning Media Coverage Always Trumps Wanting Media Coverage

The big difference between people who get media coverage and those who don’t is that those who do have something to say that others (their target audience) are interested in. There is a very common tendency - we all suffer from it - to assume that if we’re interested and excited about what we have to say, others will certainly be too. Well, sometimes they’re not. (Read more…)
December 1, 2009
Five Ways to Make Your Press Release Stand Out in a Crowd

As you proof-read your press release, you check to make sure all the essential elements are there: attention-grabbing headline, well-articulated news angles, dateline written in AP style, tightly-written introductory paragraph that includes all five “W’s,” a quote from a company executive, company boilerplate paragraph, contact information for media seeking more information. (Read more…)
November 17, 2009
How Not to Get Media Coverage With Your Press Release

There was once a shepherd boy who craved attention. He grew bored and lonely tending his sheep every day, so one day he cried “Wolf!” (Read more…)

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