1. February 8, 2012

    Tips for Better Transitions in Your Writing

    If you aren’t a professional press release writer, then you may find that composing your releases doesn’t exactly come naturally. In fact, getting all the facts down on paper may leave you with a repetitive list that has you stretching and yawning halfway through. So the question is: how do you keep your news release from sounding repetitive? (Read more…)

  2. February 3, 2012

    How to Not Get Screwed When Hiring a Freelance Writer

    We’ve discussed the positives associated with hiring a freelance writer. The right person can handle not only your press release writing, but all your content needs — from blogging to brochures and more. (Read more…)

  3. January 30, 2012

    7 Common Proofreading Mistakes in Press Releases

    It may look easy, but it’s not. Crafting that perfect press release can take hours. Now imagine this: you spend hours and you finally have it worded exactly the way you want it. You send it off and cross your fingers hoping to get some good coverage. (Read more…)

  4. January 27, 2012

    5 Writing Tips for Adding Life to Your Press Release

    Let’s be honest: people often don’t consider press releases to be the most interesting pieces to read. They’re all about giving the facts of a story in a quick and concise manner. Most press releases stick to the same old template and are loaded with buzzwords and corporate speak. Zzzzzz … (Read more…)

  5. January 24, 2012

    Benefits of Outsourcing Press Release Writing

    Thinking about starting to use press releases as a way to get media coverage? Or perhaps you want to use them for search engine optimization purposes? Either way, we all know how useful they can be. But the thing about them is this: someone has to write them. (Read more…)

  6. December 28, 2011

    Avoid Being a Press Release Horror Story

    Press releases can be a great way to spread the word about your company’s exploits and news. However, they also have the potential to backfire horribly if you’re not careful! Most bad press releases get ignored or tossed in the trash, but occasionally one makes it through the gates. In this case, you may have gotten in over your head! (Read more…)

  7. December 19, 2011

    Top 6 Qualities of a Good Headline

    Thanks to social media such as Twitter and Facebook, it’s easier to share content than ever before. And if you’re using these tools, there’s a greater chance that people will read your business blog posts. However, this also places more importance on the title of your posts than in the past. Why? Well think about this: when someone Tweets your blog article, what do other people see? Your headline. That means they will choose whether or not to click on your blog based on your headline alone. No summaries. Probably no pictures. (Read more…)

  8. December 15, 2011

    5 Signs Your Press Release Is Over-Optimized

    Press release writing isn’t easy. And in this day and age of search engine optimization, this art has become even more difficult. It can become all too easy for you to get so caught up in trying to please the search engines that you lose sight of your main goal—writing a great press release that spreads far and wide. (Read more…)

  9. December 2, 2011

    When a Press Release Needlessly Dies Because of Something You Did or Didn’t Do

    There are so many deceased press releases in the world they could make their own Parisian Catacombs, with enough left over to fill several graveyards. Press releases die all the time, but it’s not THEIR fault. That falls on to whoever wrote it, or edited it, or released it, or promoted it – quite a few people touched the press release, and someone along the line killed it. (Read more…)

  10. November 4, 2011

    5 Things you Probably Didn’t Know about Press Release Writing

    Press release writing may seem incredibly mysterious considering how tough it can be to get yours noticed, but most of the info is taught in business writing courses nationwide. Here are a few tidbits that you might not learn in class. (Read more…)

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