Press Release Writing

November 17, 2009
How Not to Get Media Coverage With Your Press Release

There was once a shepherd boy who craved attention. He grew bored and lonely tending his sheep every day, so one day he cried “Wolf!” (Read more…)
November 16, 2009
The Ultimate Collection of Press Release Topic Ideas

You already know that a press release can increase your company’s visibility and generate a buzz that can increase sales. What you don’t know is what you should cover in your press releases. Well, I have some good news for you. (Read more…)
November 9, 2009
Don’t Let Holiday Merriment Ruin Your Press Release

Halloween has ended, the masks have been put away (hopefully) and the Yankees are still jumping around like little school girls. That can only mean one thing: the holiday trifecta (Thanksgiving, Christmas and New Years) is staring us squarely in the face. (Read more…)
November 5, 2009
7 Reasons Your Press Release Sucks

As a writer I’m constantly trying to learn from my own mistakes and the mistakes of other writers. That’s why I like to occasionally visit some of those free press release distribution websites. It’s unfortunate, but the vast majority of press releases on those sites flat out suck. Why? Because they usually make one or more of these common mistakes. (Read more…)
October 22, 2009
10 Essential Tips to Press Release Success

eReleases Editorial Director Heather Fuller told me she was thinking about the model of Jiffy Lube’s 21-point signature service and whether a similar model could be applied to press releases. She came up with the following 10 essential tips that should be considered before sending your next press release. (Read more…)
July 2, 2009
Press Releases … the Rodney Dangerfield of the Marketing World?

I promote the importance of press releases because they are the great equalizer. A small company, or even an individual, has as much chance of getting media attention as a big, well-financed company. Sure, the big company might be able to afford its own public relations department as well as coordinate with high-priced publicists. But the cornerstone of that big company’s PR campaign will be the lowly press release. (Read more…)
May 25, 2009
The PR Fuel Mailbag: the Cost of Public Relations, Press Release Don’ts, and More

It’s once again time to dip into the PR Fuel mailbag for another batch of reader queries. How much do I charge for public relations services? Can a newswire service refuse to distribute my press release? Come find out the answers to these puzzlers from the world of public relations. (Read more…)
May 22, 2009
Is a Press Release Your Best Public Relations Bet?

A press release is undoubtedly important when it comes to drumming up publicity for your business. But should it be the *most* important part of your public relations strategy? A press release may not even be the best way for your company or clients to get publicity for a new product or an important announcement. The following four ideas may actually be more effective than a traditional press release. (Read more…)
April 24, 2009
The PR Fuel Mailbag: Press Releases as Email Attachments, Expert Quotes. and Loudmouth CEOs

Q: I need to send out a press release that includes graphics. But many public relations pros say not to send out press releases as an attachment. What should I do? (Read more…)
March 18, 2009
Turning Other People’s PR Lemons Into PR Lemonade

Very few companies get PR. Many think a press release is a high-resolution PDF created on company letterhead that looks pretty. (Read more…)