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June 3, 2010
What’s the Goal of Your Press Release Distribution?
Any time you send out a press release, you should have a specific goal you’re working toward. If you don’t have goals, your press release distribution will be aimless and ineffective, and you’ll never be able to effectively measure your results because you have nothing to compare it against. (Read more…)
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June 1, 2010
Finding the Best Angle for Your Press Release
Whenever you write a press release, your foremost challenge is to grab the attention of your reader-whether it’s a reporter, buyer, investor, or someone else. Of course, there are thousands of other companies competing with you for this attention, meaning you need to do something really special and interesting if you want to stand out from the crowd. (Read more…)
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May 28, 2010
Who is Your Press Release Audience?
Before you start typing up your next press release, you need to figure out who your audience is. Who do you want to read this press release, and what do you want them to do once they’ve read it? Where are you going to publish it so it gets found by the audience you’re targeting? (Read more…)
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May 27, 2010
7 Important Benefits of Press Release Distribution
I don’t know about you, but I’m a little tired of hearing all this talk about the death of the press release. Any time a new forum for marketing comes around, people want to write off press release distribution as old and outdated. (Read more…)
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May 20, 2010
4 Common Product Launch Mistakes to Avoid
The time around a product launch is exciting for businesses. A successful product launch can take your company to an entirely new level. It can help you attract more customers, earn more money, and expand your business. (Read more…)
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May 10, 2010
Easy Ways to Repurpose Your Press Releases
During the month of April, everyone was focused on going green. With Earth Day, there were the usual conversations about recycling and reducing waste. It got me thinking. These concepts don’t just apply to physical products. Recycling and repurposing can be applied to everything, even press releases. (Read more…)
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May 6, 2010
7 Key Components for Press Release Distribution Success
During my years of offering press release distribution services, I’ve seen firsthand what it takes to be successful. Today, I want to share with you the 7 key components you need to have in place if you want to get results with your press release marketing. (Read more…)
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April 29, 2010
5 Rules for Getting Your Press Release Noticed
Editors and reporters receive hundreds of press releases all day long. Every time they look up, another one is in their inbox or on their desk. This means you have a lot of competition. The more press releases that are sent out, the better your story has to be to stand out from the crowd. (Read more…)
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April 22, 2010
How PR Professionals Get Stories Placed in Magazines
Exposure in magazines can be a great way to garner publicity for your organization, though lately there are fewer and fewer of them. Because of this, it’s important that a PR professional use all of her savvy when pitching a story to a magazine. Follow these tips to keep your pitch out of the “circular file.” (Read more…)
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April 12, 2010
A Few Things You Might Not Know About Online Press Release Distribution
Don’t believe the naysayers. The press release isn’t dead. Online press release distribution hasn’t lost its power to create buzz and increase brand awareness (when done properly). In fact, quite the opposite is true. From my experience, online press release distribution has grown into an even more powerful tool than before, and choosing a reputable distributor can yield numerous benefits. (Read more…)