1. October 14, 2010

    Press Release Spinning Software: Is it a Good Idea?

    If you’ve followed this blog for any time at all, you’ve undoubtedly seen us talk about the importance of SEO press releases. With millions of people using the internet to get their news every day, journalists turning to the internet to follow the news, and the linkbuilding benefits of online press release distribution, submitting your press releases around the web just seems like a natural fit. (Read more…)

  2. October 13, 2010

    Why You Need to Target Freelance Journalists with Your Press Releases

    Whenever we talk about building up media lists for sending out your press releases, it can be easy to overlook some of the hardworking, influential journalists who can get you the coverage you so covet. (Read more…)

  3. October 4, 2010

    How to Build a Strong Media List to Maximize Your Coverage

    It’s pretty simple really. It doesn’t matter how great your story is; if you don’t have anyone in the media to pitch it to, your news will be dead in the water. It’s all in the list, and with the right media list, you could land coverage on blogs, newspapers, business magazines, podcasts, and much more. Of course, the first step is to build a strong media list. (Read more…)

  4. September 7, 2010

    Getting More from Video in Your Press Releases

    According to a survey issued late last year by PRWeb, 94 percent of PR people see value in including video with news releases. However, just 12 percent of the 1,817 respondents had actually ever tried including video in their press releases. The simple truth is that people aren’t taking advantage of online video in their press releases, despite all the benefits they believe it offers. (Read more…)

  5. July 13, 2010

    The Dangers of Sending Too Many Press Releases

    In the past, I’ve often talked about using the leaky faucet approach to PR. This tactic demands that you drop a series of newsworthy press releases consistently over time so that the media will eventually pick up one of your stories. The leaky faucet approach requires consistency and a high volume of quality press releases. (Read more…)

  6. July 1, 2010

    Are You Guilty of PR Spam?

    Ask any reporter what the one thing is they hate most about their job, and many will say that it’s having to sort through mounds of PR spam on a daily basis. Reporters and bloggers get flooded with irrelevant press releases and pitches on a daily basis. These are releases the lazy PR person just blindly sends to a huge list of contacts without any thought as to if the recipients have any interest whatsoever in the content of the message. (Read more…)

  7. June 8, 2010

    A Closer Look at Embargoed Press Releases

    In some cases, a press release is embargoed. That means that although the press release is distributed to key members of the media, the news organizations are asked not to report on the story until a specific time. As an example, a company may send samples of their product to be reviewed on various blogs, magazines, etc. However, they may request that the reviews or any information about the product aren’t published until closer to the product’s official release date. (Read more…)

  8. June 3, 2010

    What’s the Goal of Your Press Release Distribution?

    Any time you send out a press release, you should have a specific goal you’re working toward. If you don’t have goals, your press release distribution will be aimless and ineffective, and you’ll never be able to effectively measure your results because you have nothing to compare it against. (Read more…)

  9. June 1, 2010

    Finding the Best Angle for Your Press Release

    Whenever you write a press release, your foremost challenge is to grab the attention of your reader-whether it’s a reporter, buyer, investor, or someone else. Of course, there are thousands of other companies competing with you for this attention, meaning you need to do something really special and interesting if you want to stand out from the crowd. (Read more…)

  10. May 28, 2010

    Who is Your Press Release Audience?

    Before you start typing up your next press release, you need to figure out who your audience is. Who do you want to read this press release, and what do you want them to do once they’ve read it? Where are you going to publish it so it gets found by the audience you’re targeting? (Read more…)

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