1. April 27, 2011

    5 Steps to Take After Your Press Release Has Been Sent

    So you finally emailed that press release out after a week of solid work. Time to relax! Right? (Read more…)

  2. April 22, 2011

    What Does It Mean When Your Press Release Fails?

    You spent what seemed like a thousand hours on your latest press release only to see it almost totally ignored. Is it the end of the world? Or perhaps is there something you can do to save it? (Read more…)

  3. April 8, 2011

    5 CRM Programs to Help You Manage Your Journalist Contacts

    Need help organizing all your big journalist contacts? Keep sending your press releases to the same people over and over? Then you need a good customer relationship management program! Here are 5 that will help you separate your Carl Bernsteins from your Dan Rathers. (Read more…)

  4. March 30, 2011

    5 Reasons to Hate Traditional Press Releases

    Hate press releases? You’re not alone! As time goes by, and new ways of marketing emerge, the lonely traditional press release is getting left behind. Here are five reasons why nobody can stand press releases anymore. (Read more…)

  5. March 14, 2011

    Do PR Posts Sully Blogs?

    We’ve all seen those blog posts: you’re reading along in your favorite blog, enjoying the wit and info, when out of the blue there’s an obvious shill for their business. Even blog posts disguised as tutorials can be off-putting when they come in out of nowhere. What happened? (Read more…)

  6. February 1, 2011

    8 Reasons Your Press Release Got Rejected Online

    Online press release distribution has become an integral part of most PR campaigns. Thanks to the internet, you can now get your news spread faster than ever before. (Read more…)

  7. November 24, 2010

    5 Non-PR Uses for Press Releases

    It may seem like a bit of an oxymoron, but press releases don’t just have to be for public relations anymore. There are, in fact, several uses for that great little story you just wrote besides sending it out to endless news desks and tired reporters. Try these five suggestions out before you resort to using your press release to wrap fish! (Read more…)

  8. November 18, 2010

    7 Ways Press Releases Trump Advertising

    If you’re deciding whether to spend all your energy and resources on an advertising campaign, you may want to consider the little used option instead: press releases. While direct advertising has its advantages, press releases have their own, and some of them are a little surprising. (Read more…)

  9. November 10, 2010

    5 Things to Check before Sending That Press Release

    So you’ve just written a press release, and you’re ready to blast it out to your media list. Not so fast, partner. Before you send out a press release, you need to do a quick quality check to ensure it’s the best it can be. (Read more…)

  10. October 28, 2010

    Don’t Give Up on Your Press Release

    If you’re like a lot of other PR people, you write up a press release, send it out to a list of reporters, and (hopefully) follow up with them with hopes that someone will bite. If no one bites, you then move on to whatever the next thing is, leaving that press release to die alone. (Read more…)

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