Press Release Distribution

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We don't just send your press release. We send you proof of distribution!

December 2, 2011
When a Press Release Needlessly Dies Because of Something You Did or Didn’t Do

There are so many deceased press releases in the world they could make their own Parisian Catacombs, with enough left over to fill several graveyards. Press releases die all the time, but it’s not THEIR fault. That falls on to whoever wrote it, or edited it, or released it, or promoted it – quite a few people touched the press release, and someone along the line killed it. (Read more…)
October 6, 2011
5 Ways to Make Sure Your Press Releases Get Found

In ye olden days, press releases were only sent directly to reporters, and if the reporters weren’t interested in your press release, they would never share it with the public and it would never see the light of day. That was it. You had to accept rejection and try, try again. (Read more…)
August 26, 2011
Will Google Panda Kill Free Press Release Directories?

By now, you’ve probably heard a little something about the Google Panda update. In short, this Google algorithm update is designed to reduce the value of duplicate content, low quality content, and low grade links from content farms. (Read more…)
July 25, 2011
Tailoring Your Press Releases to Specific Outlets

We’ve all been guilty of it at one point. We write one press release and distribute it to a range of media outlets — newspapers, TV, radio, blogs, etc. And when we don’t get the results we hoped for, we wonder why. (Read more…)
July 6, 2011
Do You Understand the Real Purpose of Press Releases?

We spend a lot of time on this blog discussing tips for writing better press releases and interacting with reporters more effectively, but I think it’s important that we take a step back and remind ourselves what the true purpose of the press release is. Thanks to online press release distribution websites, more and more people are treating press releases as the finalized version of a story that’s ready to be printed, but that’s not what a press release is supposed to be. (Read more…)
June 13, 2011
The Phony Press Release Trend: Why It Hurts the Industry

As you pore over your morning emails, you see a press release from your company’s president that he is very sorry for the recent problems customers have encountered with the latest product release. He promises no more errors will be made in the future, but in the meantime, all customers experiencing issues will be issued a full refund. And free candy. (Read more…)
June 1, 2011
Why You Should Send Your Press Releases To Clients And Prospects

Whenever you think about distributing press releases, you probably focus on targeting key members of the media or maybe publishing them on various online press release directories. But did you know you can get even more from your press releases by sending them to clients and prospects? (Read more…)
May 23, 2011
A Few Simple Rules for Link Building with Press Releases

One of the main ranking factors used by Google and other search engines is the number of links a website has pointed at it. The more back links from quality websites your site has, the higher it should rank for the keywords you’re targeting. (Read more…)
May 11, 2011
How Much Is Too Much? At What Frequency Should You Send Press Releases?

At what point does “sending out a lot of press releases to gain exposure” become “I just angered every single journalist in my city?” It’s easy to blacklist yourself and your entire company by constantly sending out press releases to newspapers, especially to ones that you’ve already submitted. (Read more…)
May 5, 2011
PR Oops: How to Correct Misinformation in a Press Release

There’s nothing more heart-stopping than realizing you just sent out a confusing or flat out incorrect press release. That freezing feeling in your chest is you seeing into the future where your business is leaking money due to the faulty document you just sent out on the wire. (Read more…)

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