1. December 22, 2009

    Social Media Company Policies: Are They Necessary?

    In case you haven’t noticed, we’re smack dab in the middle of a social media craze. Companies are starting up their own blogs, and employees are connecting with customers through Twitter. And while you already know that an active social media presence has numerous benefits, you might have overlooked the potential dangers that come with putting your company front and center in the social media universe. (Read more…)

  2. December 21, 2009

    A Collection of Must-Have Online Reputation Management Tools

    Everything you do – from the customer service you provide to the press releases you send out – is done to help build a positive reputation so you can attract more business. Unfortunately, all it takes is a Tweet or a blog post from an upset customer to damage your reputation. (Read more…)

  3. December 15, 2009

    How to Create a Buzz for Your Business

    Traditional advertisements and marketing campaigns can only take your business so far. If you want to truly spread the message, you need to create a buzz about your business. After all, what better way to get your name out there than to let your audience do it for you? (Read more…)

  4. December 14, 2009

    The Dos and Don’ts of Online Viral Marketing

    For many, viral marketing is a mystery. When it does happen, you can’t figure out exactly how or why it happened. Because of its mercurial nature, many companies avoid viral marketing campaigns altogether, and that’s a mistake. (Read more…)

  5. December 10, 2009

    How to Handle Negative Blog Comments

    In your dream world, thousands of people read your blog every day, and every single reader agrees with your every word. Now, snap back to reality. (Read more…)

  6. December 4, 2009

    The Thin Blurred Line: When Is It OK to Mix Personal and Business Social Networking?

    In online social networks, boundaries between work, family and friends are almost impossible to set and uphold. Should you maintain multiple presences and risk dividing your influence, or mix business and pleasure and hope you don’t offend a friend or a client? Is it ever okay to blur the lines between personal and professional networking? (Read more…)

  7. December 3, 2009

    7 Ways to Position Yourself as an Expert

    Lack of credibility is one of the biggest obstacles companies have to overcome when doing business online. Let’s face it: Customers have their B.S. detectors on full alert when shopping online as they don’t want to get ripped off by some company they’ve never heard of. What does this mean for you? (Read more…)

  8. December 2, 2009

    How to Use Your Blog as a Press Release Outlet

    Besides the normal press release, there are other ways to get your company’s point across. Inside of a well-designed website, a regularly updated blog is a great addition or alternative to press releases. (Read more…)

  9. November 27, 2009

    The True Cost of Bad Publicity

    It has been said that “there’s no such thing as bad publicity.” Looking around today, it’s clear that some companies still buy into this. (Read more…)

  10. November 24, 2009

    Twitter Lists: I Don’t Get It

    First let me begin by explaining that title.  From a personal standpoint, I understand Twitter lists.  It’s a great way to organize those people who I follow, and keep up with the latest and greatest in subjects that I’m interested in.  For goodness sake, we create lists everyday (offline or online) to make our lives simpler and more organized. (Read more…)

 
 
 
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