1. February 9, 2010

    Reputation Management: Dominating the Search Results for Your Company Name

    Search engines have become a heavily used tool by consumers gearing up for a purchase. In fact, a study by Enquiro found that customers turn to search engines often for guidance during the buying process. Notice the percentage of customers who turn to search engines during various stages of the buying cycle. (Read more…)

  2. February 4, 2010

    How to Harness Twitter for Public Relations

    When the micro-blogging site Twitter first appeared on the scene, few people knew what to make of it. It was a combination blog site and social network, and people quickly set out to find out how to leverage the hot new service. Fortunately for PR professionals, Twitter has proven to be an excellent avenue for public relations and even media relations. (Read more…)

  3. February 1, 2010

    Top 20 PR Blogs You Should Be Reading

    Let’s be honest: PR Fuel isn’t the only PR blog out there. And while I like to think we do a good job of providing useful information here, the truth is there are some other truly great PR blogs. So, if you want a well-rounded education, I highly recommend following these blogs. (Read more…)

  4. January 28, 2010

    PR Pros, Don’t Ignore the Power of Yelp.com

    When the Internet first gained mass popularity, its novelty was the fact that it allowed people to chat with others from all around the world. And while that novelty is still alive and well, people are now increasingly using the internet to navigate their everyday living spaces. (Read more…)

  5. January 27, 2010

    5 Potential Negative Effects of Your Social Media Obsession

    Blogs. Twitter profiles. Facebook fan pages. These are just a few of the sources of our growing social media obsession. Every day, more and more businesses are jumping on the social media bandwagon with high hopes of engaging consumers and getting more sales. (Read more…)

  6. January 12, 2010

    PR Measurement Tips to Grade Your Campaign’s Performance

    Is your PR campaign actually working? Do you even know the answer? Have you or your PR agency been tracking the results? (Read more…)

  7. January 11, 2010

    30 PR Experts You Should Follow on Twitter

    If you’re like me, you like to follow people on Twitter who provide valuable information you can use and learn from. Because this is a PR blog, I thought I’d share what I believe to be the 30 PR experts you should follow on Twitter. Now, I’m sure there are many more who deserve to be on this list, so please leave a comment with your favorites. (Read more…)

  8. January 8, 2010

    How to Get More Guest Blogging Opportunities

    Guest blogging is beneficial in many ways. It allows you to reach a new audience, and it’s useful for link building. You can also build your authority through guest blogging. (Read more…)

  9. December 28, 2009

    Top Celebrity Twitter Gaffes (and What You Can Learn From Them!)

    140 characters. That’s all it takes for your company to experience controversy and serious damage to its reputation. Of course, I’m talking about Twitter gaffes. From offensive remarks to leaking confidential information, these Twitter gaffes come in many different forms. (Read more…)

  10. December 23, 2009

    Guidelines for Creating Your Company’s Social Media Policy

    Yesterday, I wrote a post detailing the reasons your company should have a social media policy. At the end of that post, I mentioned I’d be doing a follow up post covering the specifics of creating a social media policy, and now, I’m honoring my word. (Read more…)

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