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May 6, 2009
The PR Fuel Mailbag: Blogs, Online Press Rooms, Nosy Bosses, and More

Another dip into the PR Fuel mailbag produced a slew of interesting questions from readers. This time around we decide if public relations departments should have a hand in corporate blogs, how to get attention for an online press room, and other queries from the world public relations. (Read more…)
May 5, 2009
Can Public Relations Pros Prevent Blogs from “Brand Hijacking”?

The purpose of a personal blog is to provide a forum where its writer can complain, praise, and pontificate. A lone personal blog is one of perhaps millions out there, but like everything else out there on the internet, what’s written on even a personal blog has a sense of permanence. As anyone with a website knows, drawing traffic to a new property is a difficult proposition. Most people who read my personal blog seem to be one-time visitors. (Read more…)
May 1, 2009
Public Relations Basics: Keep Your List of Press Contacts Updated

A few years ago, Wired magazine editor-in-chief caused a ruckus when he announced he was banning public relations consultants from his email inbox. “I get more than 300 emails a day and my problem isn’t spam, it’s PR people,” Anderson wrote. “Lazy flacks send press releases to the Editor in Chief of Wired because they can’t be bothered to find out who on my staff, if anyone, might actually be interested in what they’re pitching.” And that was only the start of Anderson’s tirade against public relations professionals who keep sloppy, out-of-date lists of press contacts. (Read more…)
April 10, 2009
Perfecting Your PR Pitch

We see experts quoted in newspapers and magazines every day; journalists rely on third-party sources to offer unbiased opinions or to help sort through facts. The most inexperienced journalist can follow a formula and write a story about, say, computer viruses. However, without an expert to validate the subject, the story will ring hollow. Public relations consultants can help position clients as experts through an “expert pitch.” All it takes is a simple email. (Read more…)
April 2, 2009
Optimizing Your Web Site for the Blind

Online assistive technologies for the blind continue to evolve. Where people with low vision use screen magnification software to aid them in using web sites, the blind use screen readers. One of the most common-and free-screen readers is called JAWS. This software introduces each page to the listener and reads every word on the screen as well as information running behind the scenes. Here are some tips for optimizing your corporate web site for blind users and screen reader technology. (Read more…)
March 31, 2009
Five Reasons to Use Blogs as Public Relations Tools

A post on Kevin Dugan’s Strategic Public Relations blog (http://prblog.typepad.com) recently caught my eye. Dugan discussed an article longtime online marketing genius B.L Ochman highlighting ten “examples of sites, campaigns, and companies that are crying out for blogs.” The article got me thinking, once again, about how companies are missing the blogging boat. To this end, I’ve come up with my own list of five industries that are not capitalizing on the public relations opportunities presented by blogs. My hope is that my ideas will perhaps help foster some creative thinking about how your company or clients can use blogs as effective public relations tools. (Read more…)
Crafting Dynamic Online Presentations

Many companies have embraced web-based, multimedia tools as a way to deliver a presentation when they and their audience can’t be in the same room at the same time. There are now several complete multimedia presentation managers to choose from, able to replicate anything from a small “conference room” experience to an auditorium setting for classes, briefings, and demonstrations. Here are some tips for conducting an online presentation regardless of the technology you choose. (Read more…)
March 27, 2009
Building Consumer Trust Through Online Privacy

If you use a web site, email newsletter, blog, or any other online public relations tool, protecting and respecting the privacy of your users should be a top priority. Many consumers refuse to provide personal information online, worried that their online information will be shared with third parties or that it may fall into the wrong hands. Here’s what you can do to build consumer trust by ensuring their online privacy. (Read more…)
March 24, 2009
Public Relations Tips: Targeting Your Technology-Related PR

Countless business-oriented magazines have failed in the past few years, and the column space now available for technology companies looking to garner some publicity has become golden turf. Newspapers have slashed technology coverage; many long ago cut their weekly technology or business technology sections. So where can public relations professionals turn for a technology-friendly face these days? (Read more…)
March 9, 2009
Public Relations Tips: Dealing with Online Vandalism and Journalistic Fraud

I recently received a breathless call recently from a former colleague. My friend explained that an entry on Wikipedia concerning his company had been “vandalized” and that the company was scrambling to come up with new copy. Wikipedia is a wonderful resource, a starting point for daily research. (Read more…)

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