Online Public Relations

April 21, 2010
Do Customers Think Your Company is Stagnant and Outdated?

The Internet has changed the way news releases are used. Sure, it’s still important to send news releases out to a targeted list of journalists because media coverage is still invaluable. But nowadays, your buyers are also reading your news releases. They read them on Google, Yahoo!, news RSS feeds, and even on your website (if you have a news room set up). (Read more…)
April 20, 2010
Tips for Building a Digital Media Kit

The other day, someone asked me if sending out press kits was still necessary. My answer: It depends. I find press kits more useful when dealing with smaller clients that people don’t really know much about. Digital media kits provide all the resources and information reporters need to get to know who you are, what your company does, what makes you special, and so on. (Read more…)
March 24, 2010
7 Tricks for Getting More ReTweets (Plz Retweet)

Want to go viral on Twitter? You need to get people to ReTweet you … lots of people. But sometimes, getting those precious ReTweets is easier said than done. (Read more…)
March 18, 2010
5 Ways to Determine Whether Your Story is Newsworthy

You slaved for hours crafting the most informative, beautifully written, and concise press release to ever cross an editor’s desk. But you wait, and wait, and still receive no calls from journalists or bloggers. You follow up with the newsroom and editors give you the brush off. You followed all the rules, you followed the standard press release format, and you distributed it widely. What happened? Uh oh. You forgot to ask yourself “Is my story newsworthy?” (Read more…)
March 11, 2010
How to Write a Killer Lead for Your Press Release

The lead is one of the most important pieces of your press release. If it isn’t strong, you’ll lose the interest of your readers, and they won’t waste any time reading the rest of your press release. As a result, your release won’t get picked up, so you won’t get any media coverage. (Read more…)
March 10, 2010
PR and SEO: A Match Made in Heaven?

You may have recently heard the term Public Relations 2.0. If you haven’t, you’re probably shaking your head right now. In a nutshell, PR 2.0 is the process of using Web 2.0 methods like search engine optimization (SEO) as part of your company’s PR push. The connection is intuitive. PR pros want their product, company or cause to appear in as many places as possible. SEO experts want optimum placement on page one of search engine websites like Google, Yahoo! and Bing. Both want this placement to attract attention. So how do PR pros apply the principles of SEO to online press releases? (Read more…)
March 3, 2010
Are You Reaching Out to Bloggers to Gain Exposure?

For small businesses that don’t have a ton of money to drop on marketing, reaching out to bloggers is a great way to build brand awareness and to drive sales. From product reviews to interviews, bloggers can offer all different types of coverage that will help you connect with your target audience at no cost to you.
(Read more…)
March 1, 2010
How to Apologize When Your Company Screws Up

Between Tiger Woods and Toyota, there’s been quite a bit of apologizing going on lately, and while ideally you never want to be in a position where you have to say you’re sorry, the good news is studies have shown that customers who receive a sincere apology are actually pretty likely to reconcile with the company. (Read more…)
February 23, 2010
How to Use Contests and Giveaways to Boost PR

So you’re a PR pro, and the company you represent is trundling along, but hasn’t exactly been in the spotlight lately. Business is good, but the company is starting to slip out of the public eye. Unfortunately, there’s no new “news” in sight to interest the media or excite your customer base. What to do? (Read more…)
February 17, 2010
Pissing Off the Wrong Customer in the Social Media Age

It’s always been said that an angry customer will tell far more people about their experience than a satisfied customer. Today, this is truer than ever before. That’s because we live in the social media age. This is the age where everyone has a voice, and pissing off the wrong customer can stir up a Twitstorm that can lead to hundreds of thousands of people hearing about a bad experience with your company. (Read more…)

« Previous Page

Do Customers Think Your Company is Stagnant and Outdated?

Tips for Building a Digital Media Kit

7 Tricks for Getting More ReTweets (Plz Retweet)

5 Ways to Determine Whether Your Story is Newsworthy

How to Write a Killer Lead for Your Press Release

PR and SEO: A Match Made in Heaven?

Are You Reaching Out to Bloggers to Gain Exposure?

How to Apologize When Your Company Screws Up

How to Use Contests and Giveaways to Boost PR

Pissing Off the Wrong Customer in the Social Media Age

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