1. November 7, 2011

    Should You Be Using PPC for PR?

    When it comes to managing the public perception of your brand online, what are usually the hot topics? Social Media? Search Engine Optimization? I’d say those are the top two. But what about PPC? (Read more…)

  2. July 5, 2011

    Top Tips for Connecting with Online Influencers

    You’ve undoubtedly heard the saying, “It’s not what you know, it’s who you know that matters.” And that’s mostly true. You simply cannot overstate the importance of networking for marketing and PR purposes. And with the skyrocketing popularity of social networking, it’s more important than ever before to build valuable connections with influencers in your niche. (Read more…)

  3. June 20, 2011

    5 Reasons You’re Unsuccessful with HARO

    I’m not even going to waste my time (or your time) explaining what HARO is. By now, I’m assuming everyone on here is subscribed to it and is responding to media queries on a regular basis. Hopefully, you’ve earned some quality coverage by doing this. If not, I’ll tell you why you’ve been unsuccessful to date. (Read more…)

  4. April 7, 2011

    What Should Be in Your Online Press Kit

    Before you send out your first email or make your first Digg post about it, your online press kit needs to be in tip-top shape. This includes making sure you have everything you need! Many businesses spend a long time boosting their online press kit but forget one or two very important things. (Read more…)

  5. April 6, 2011

    How Clients and Customers are Checking Your Online Reputation

    Think nobody’s checking on your business? Hoping that little f-bomb slip-up you let fly on Twitter a few months ago just disappears? Rest assured, that, plus any number of other little things that may be turning your audience off, can and will crop back up. (Read more…)

  6. December 16, 2010

    Creative Ways to Thank Your PR and Social Media Influencers

    Social media influencers in the online business world are not your traditional influencers. There are countless differences in the types of influencers out there and when it comes to thanking them for what they’ve done for your advertising and your business, there should be just as many differences in what you say or do to show your appreciation. (Read more…)

  7. September 29, 2010

    Metrics for Measuring the Success of Your Online Press Releases

    With online press release distribution still remaining a powerful tool for generating buzz and increasing search engine rankings, more and more companies are looking for ways to track the effectiveness of their press releases. Sure, your press release distribution company likely offers you some level of analytics, but it’s also helpful to track your own metrics so you can get the full story. (Read more…)

  8. September 10, 2010

    5 Ways to Gain PR on the Web for Cheap or Free

    People and businesses on a budget often don’t even bother to factor public relations into the equation. In their minds, PR requires paying an agency a huge retainer to do behind the scenes work with a very hard to quantify return on investment. But there are plenty of PR moves that you can do yourself for free or cheap. Here are just a few: (Read more…)

  9. July 9, 2010

    5 Ways to Monitor Your Company’s Reputation on the Internet Absolutely Free

    Whether your company has a web presence or not, chances are somebody out there is talking about you on the Internet. It’s up to you whether you monitor and manage that online reputation or allow the conversation to flow on past without your input.   And sure, plenty of media monitoring services will monitor the Internet for you, but why shell out your hard earned cash when there are simple and free ways to do it yourself? (Read more…)

  10. June 30, 2010

    You Can’t Just Delete Online PR Gaffes

    In this new online age where everyone is Tweeting, blogging, Facebooking (okay, I made that word up), and otherwise engaging online, the risk for PR gaffes is at an all time high. All it takes is one stupid Tweet or one ill-advised blog update for you to put your brand smack dab in the middle of a PR crisis. (Read more…)

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