Online Public Relations

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November 19, 2009
Is the “Social Media Release” Much Ado About Nothing?

There’s no doubt that social media has made a huge impact on the world of PR. For companies looking to use social media to get the word out, there is no shortage of products and services that are billed as tools to gain exposure on blogs and social networks. (Read more…)
November 18, 2009
The Fall of PR and the Rise of Social Media

Al and Laura Ries said it best in The Fall of Advertising and the Rise of PR. They just didn’t take into account the idea that social media would come along and obliterate the practice of traditional public relations as we know it. (Read more…)
November 12, 2009
Top 10 Tips for PR Success Using HARO

If you work in public relations or a related field, HARO (Help A Reporter Out) is a free service that can yield a substantial return for a minimal time investment-if you play by the rules, that is. One slip-up could get not just you but your entire company booted from HARO. (Read more…)
November 11, 2009
Demystifying the SEO Press Release From the Traditional Press Release

When those outside the realm of public relations hear the term Search Engine Optimized (SEO) press release, more than head scratching ensues. Clients have often been heard murmuring, “What would I do with a SEO press release and who would I submit it to?” It’s time to demystify how the SEO press release differs from the more traditional approach and the purpose this online marketing tool serves. (Read more…)
October 13, 2009
Public Relations and Advertising

The application of public relations and the use of advertising are sometimes misunderstood, igniting a series of unanswered questions for companies needing to create awareness for themselves. (Read more…)
October 12, 2009
eReleases Featured by Adam Curry and John C. Dvorak

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eReleases’ Mickie Kennedy was the executive producer of the No Agenda podcast on Saturday, October 10, 2009. Click the player above to hear Adam Curry’s and John C. Dvorak’s comments.
September 28, 2009
Online Press Release Myth - When Public Relations Equals SEO PageRank Voodoo

A phenomenon that his hit the press release world is the myth of the online press release as a SEO (Search Engine Optimization) vehicle. Reaching the media appears to be an afterthought. The goal of the online press release … well, no one agrees what is the goal of the press release, but SEO plays a part. (Read more…)
September 3, 2009
Social Networking Guilt: Five Reasons Why Email Newsletters Still Matter

Over the past few years, the trend has moved from newsletters to blogs to Twitter. It’s hard for companies to stay on top of what they’re supposed to be doing. If you open a business magazine or visit any marketing website, you will experience “social marketing guilt.” Everyone seems to be hyping the next big thing you should be doing. Trade publications show your competitors tweeting or having thousands of “friends” on Facebook. (Read more…)
August 25, 2009
Why Email Newsletters Are Doomed

I’ve been with email newsletter publisher iContact since December using the same list of approximately 12,000 subscribers. Well, a recent newsletter triggered some AOL unsubscribes in which AOL users find it easier to flag as spam than go through the effort to find an unsubscribe link. (Read more…)
June 10, 2009
Make Room for the Press on Your Website

If you’re not archiving press releases on your company’s website, you might be missing out on valuable press coverage. Reporters increasingly rely on the Internet to conduct research on the issues and industries they cover. When they reach your site, it is important that they can quickly access information to include in an article in progress, or find ideas for a new one. (Read more…)

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