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February 10, 2012
Why Isn’t Anyone Talking About My Company?

In this age of social media, we have more ways to reach out to customers than ever before. And if you’re trying your hand at one or more of these social media networks, you may find yourself quickly growing frustrated. Why? Because no one seems to be talking about you. (Read more…)
February 6, 2012
Getting Ready for Business Spring Cleaning

The winter chill is soon to melt into the warm breezes of spring, which means it’s almost time to start spring cleaning duties! But spring cleaning isn’t just good for your house and family, it’s also a great practice for your business. (Read more…)
January 19, 2012
Busting the Biggest Content Marketing Myths

We’ve all heard the saying, “content is king.” And it’s hard to argue against it. So more businesses than ever are making attempts at publishing compelling content online in an effort to attract new visitors, build back links for improved search rankings, increase their credibility and name recognition, and generate more leads and sales. Not a bad strategy; however, there are a few misconceptions floating around out there. With that in mind, I’d like to take a few moments to bust what I see as the biggest content marketing myths. (Read more…)
January 13, 2012
Can Google Plus Stand the Test of Time?

Reports constantly go back and forth: either Google Plus is a tremendous failure or it has changed the face of social media forever. I’m more interested in the long-term stability of the platform, as Plus can easily go either way. Google has already seen the demise of a few social media experiments in Wave and Buzz (though I think Wave got a bad rap), so naturally users are skeptical to Plus’s ability to stick around. (Read more…)
January 11, 2012
Walking in a White Paper Wonderland

Want to really “WOW” visitors to your website? Then a white paper is the way to go! But like any of your PR and marketing material, it has to be in tip-top shape. When your visitors read the white paper, they should feel like it’s Christmas time all over again…like they’re walking in a white paper wonderland! (Read more…)
January 9, 2012
5 Ways to Start the New Year with a Bang

Anyone can make a New Year’s resolution. Heck, we all do, though “losing weight” and “finding more time for community service” quickly fades away once February hits. (Read more…)
January 4, 2012
How Affiliate Marketing Can Hurt Your Brand

Affiliate marketing allows you to pay people outside your organization to sell your product for you. If they make the sale, you pay them a commission. If they fail, they get nothing from you. Sounds like the ideal situation for your company, right? Well, not always … (Read more…)
December 30, 2011
Tutorials: How to Embrace This Popular Content for Your Small Business

One of the more interesting aspects of the Internet that’s become more prevalent over the years is just how easy it is to acquire information. And when I say information, I mean on literally anything. Just the other day I looked up how to fix a kitchen sink when my pipes rusted through. Within a few hours it was fixed. No hilarious “flooding the kitchen” stories included. (Read more…)
December 5, 2011
How to Make a Highly Shareable and More Effective Whitepaper

So you’re thinking about writing a whitepaper to give away on your website. You’re thinking that by giving away something, you’ll get something in return (like more business). Sounds good and it just might work. But to get the most out of the offer, you need to make sure your whitepaper is useful and easy to share. (Read more…)
November 8, 2011
Using Humor in Your Marketing

Have you noticed how commercials seem to be getting more and more offbeat? Nearly every other ad that comes across our television screens makes an attempt to get a chuckle out of you. Some succeed and can even make you laugh out loud while others just leave you scratching your head wondering, “Huh?” (Read more…)

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