OFFline Marketing

January 6, 2012
10 Ways to Improve Employee Relations

With the New Year upon us, now is a great time to resolve to improve employee relations – the manner in which your organization’s administration interacts with employees. The better you get at employee relations, the happier your staff will be. The happier your staff, the more productive they will become. And as you can imagine, this will directly affect your bottom line. (Read more…)
November 29, 2011
6 Ridiculous Types of People You Meet at Networking Events

Networking events – place to make good contacts or waste of your time? Honestly, depending on the event and how you approach it, it could be either. But one thing’s for sure. Every event you attend will present you with the same ridiculous cast of characters. Sure they may look a bit different, but they’ll fit the mold. (Read more…)
November 10, 2011
Create a Positive Image by Sending Out Holiday Cards

The season of gift giving and receiving is upon us. And while that used to mean running to the tree to see what sort of goodies were waiting for you, times have changed. As a savvy business person with PR on the mind, the holidays present a unique time for connecting with customers and building your brand. After all, emotions are out of control during this season. You have people running around with feelings of thankfulness and conversely those stressed over the shopping frenzy. Either way, they’re likely experiencing some extreme feelings. (Read more…)
October 10, 2011
Coupons as PR

It’s the age old question: can coupons be used as a public relations tool, or are they firmly in the marketing camp? Business experts have argued about this for ages, and the influence of the Internet hasn’t exactly helped settle the score. (Read more…)
October 4, 2011
15 Types of Events Your Business Can Host

Hosting events is a great way for your business to engage your clients, connect with prospects, and get your name in the news. Here are 15 different types of events your business could host. (Read more…)
September 27, 2011
How Do You Know When It’s Time to Let a Customer Go?

You do everything you can to keep your customers and clients around. Why wouldn’t you? Anything else seems ridiculous – how else do you pay your bills? As a result, you probably end up doing some ridiculous things way beyond when it’s time to let certain people go. (Read more…)
September 23, 2011
Mobile Marketing and You

Many people associate Internet marketing and mobile marketing together. However, nothing could be further from the truth. Not only do the two areas typically have different strategies attached, they also have very different results and calls to action. (Read more…)
August 18, 2011
We are All Inbound Marketers Now

Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan and Darhmesh Shah asserts that the best way to get your company message out isn’t by pushing your message out, but by using content to pull people in (hence the title, Inbound Marketing.) It covers topics that we cover here on the eReleases blog, such as how to get found in Google and why blogs and social media sites, such as Twitter and Facebook are important marketing tools. (Read more…)
July 21, 2011
4 Questions to Ask When Planning a Networking Strategy

There’s an old saying that goes like this: It’s not what you know, it’s who you know. And it’s true. Networking is something you should be doing no matter what business you’re in. But it does take time and effort, and not everyone is comfortable getting out there, meeting people, shaking hands, and doing all the little things involved in effective networking. (Read more…)
July 20, 2011
Walk a Mile in Your Client’s Shoes

You’ve probably said some variation of this in the past to your client: “I fully understand where you’re coming from!” It can be in the context of coming up with a social media plan or aiding them with a problem they need to fix. But do you really understand their position? I mean fully grasp what all of this means to them on a business and personal level? (Read more…)

« Previous Page

10 Ways to Improve Employee Relations

6 Ridiculous Types of People You Meet at Networking Events

Create a Positive Image by Sending Out Holiday Cards

Coupons as PR

15 Types of Events Your Business Can Host

How Do You Know When It’s Time to Let a Customer Go?

Mobile Marketing and You

We are All Inbound Marketers Now

4 Questions to Ask When Planning a Networking Strategy

Walk a Mile in Your Client’s Shoes

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